Feb 18, 2013: Have you heard about an emerging apparel category called ‘World Wear’. There are chances in all probability that you might have not heard about this category but some of you might have definitely bought apparels from this emerging category or wearing it unknowingly. World Wear is nothing but apparels which are homogeneously used across geographical boundaries. Apparels under ‘World Wear’ category are prevalent and accepted across all geographies and are not definitely associated with any specific ethnic indigenous groups or place.
The apparels which are included under ‘World Wear’ category are t-shirts, denims, shirts, trousers, tops, inner wear, sleep wear, shorts and likewise. According to a statistics, the World Wear in the domestic apparel market which stands at USD 40 billion today is USD 25 billion as in 2012. Casual wear constitutes nearly 48 per cent of the USD 25 billion World Wear category.
People both from small towns and big towns are contributing to the growth of World Wear category and this is happening mainly because of exposure of people to entertainment channels and which helps them in updating themselves about contemporary fashion trends. If we analyse the different people who use World Wear, small town contribute 43 per cent and bigger cities contribute 44 per cent and among the gender, the trend is catching up among the women and will
