March 21, 2013: Latest in Marketing- Passionate in Marketing Tit Bits
Toshiba India launches two new LED TV models
Toshiba India as part of expanding its base in LED TV market launched two new 29 inch model LED TV’s. The two new models launched by Toshiba are 29 inch PB200 and 29 inch PU200 priced at Rs.23, 000 and Rs.24,000 respectively.
The models have been launched by Toshiba after doing an extensive market study in India, which is considered as one of the fastest growing LED TV market’s in the world. The key finding of the market research was that people in tier-II and tier-III cities though are looking forward to upgrade to big flat panel TV’s but are price conscious. Toshiba after looking into this aspect has launched these models at a very aggressive price.
Blaupunkt rolls out new range of headphones
India is considered as a country with huge potential in the mobile multi-media segment and taking account of this Blaupunkt, the German Car Infotainment Major has rolled out a new range of headphones for the Indian market. Blaupunkt off late has been slowly increasing their presence in the audio devices category and mobile multi-media segment. The company has launched its new range of headphones in the price range of Rs.1,990 and Rs.14,990. Blaupunkt would be using its existing distribution network to promote these headphones. They are also in talks with online shops and retail chain majors for the promotion of the product.
