Voltas Beko Home Appliances (VoltBek) has dispatched a progression of digital short ad films, asking individuals to put their tiring encounters of 2020 behind and spotlight on their expectations and desire for 2021.
The mission means to move individuals, after what has been a harsh year, to begin 2021 on the correct note and make their goals a reality.
Conceptualized by Interactive Avenues, the mission film shows the day-by-day battles one faces due to difficult family unit errands, utilizing cut of-life experiences individuals can relate with, requesting that they avoid their battles with Voltas Beko and invest more energy on the things they appreciate.
Voltas, a piece of the Tata gathering, was established in 1954. A six-decade-old name, it is India’s generally trusted and biggest cooling brand. Beko, then again, is a worldwide home apparatuses brand of the Arçelik Group possessed by Koç Holding – a Fortune Global 500 organization in Europe.
Speaking about the drive, Marketing Head of Voltas Beko, Prasenjit Basu said that they have seen a huge spike sought after for both our table top and full-size Dishwashers over the most recent two months and It’s intriguing to take note of how purchasers are progressively embracing innovation to facilitate their performing multiple tasks lives. He also added that a portion of the separated highlights like the Dirt Sensor, Aqua Intense and Corner Intense innovation which viably washes vigorously dirty utensils, taking into account the preparing and food propensities for an Indian buyer, has been a colossal draw for their customers.
With Voltas’ solid traction in the Indian market, the organization comprehends the necessities and prerequisites of present-day buyers. Their most recent coordinated effort with Beko’s cutting edge R&D, license, and top tier innovation will guarantee Voltas Beko is a brand that plans items and administrations with customer-first methodology. It’s a blend of class and complexity that is intended to streamline our buyers’ ordinary family needs.
