The pandemic helped our inner soul, with many of us helping ourselves in keeping our faces and body clean, glowing, and pamper on our own. While some programs like corporate social responsibility, personal hygiene, and the idea of self-care gained a step ahead long ago, other beauty trends, like beauty hacks, and self-given haircuts haven’t been appreciated.
Let’s see what the coronavirus did, which the beauty industry face, and experts believe that these changes are here to stay.
1. Digitalization
When everything is shutting down due to the lockdown during the pandemic, beauty and wellness e-commerce sites saw a massive gain and popularity. Also, online beauty product buying affected purchase behaviour.
2. Retailing
Due to the pandemic retailing became less preferred, and it is expected to come back. This is because even today, people see value in taking things that are in front of them that they can experience, touch, and feel before purchasing them.
3. Hygiene
The factor of hygiene is here to stay for a long but due to viruses, it becomes everyone’s duty to stay away from viruses and bacteria by following hygiene to make themselves and others safe from them.
4. Sustainability
The pandemic has given us a different way to see our planet.
People are no more wasting resources but adopting a minimalistic attitude toward beauty buying.
5. Inclusion and equity
With more people becoming accepting and seeing people as humans first, rather than judging on one’s orientation, beauty brands are adopting inclusion and equity in their day-to-day running, be it employment or production.
6. Self-Care
Taking care of ourselves using natural beauty products and ingredients is gaining importance. Spending time with family, eating nutritious food, following a self-care routine and taking fresh air, are all a part of this self-care, which people have adopted and are keeping an important part of their routine life.
So, we can say that this is the New Normal for Beauty industry by following these 6 major changes after pandemic. Digitalization and self-care are positive aspects for Beauty industry as they both gives a boost in there sale.
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