The marketplace management contract for Century Mattress has been awarded to eCommerce analytics and consulting company Tenovia Solutions. The agency’s main goal will be to give the brand a solid online presence. Additionally, it will enable Century Mattress to improve its position on online marketplaces like Amazon and Flipkart through marketplace advertising, keyword research, product optimization, content development, and campaign management.
Tenovia Solutions, prominent e-commerce analytics, and direct-to-customer consulting firm have partnered with Century Mattress, a renowned mattress manufacturer in India, in Hyderabad. The main objective of the mission is to help Century Mattress establish a solid presence in the digital market, which mostly entails Marketplace management.
Tenovia will enable Century Mattress to obtain a competitive advantage on online platforms like Amazon and Flipkart through marketplace advertising, as well as in-depth keyword analysis, product level optimization, content production, and campaign management, according to the mandate. For the strategically launched goods like Ortho Foam Memory and Beddy, Tenovia will also aid in rationalizing brand expenditures and boosting top-line conversion.
Sonu Somapalan, the co-founder of Tenovia Solutions, commented on the news by saying, “We are thrilled to have Century Mattress on board with us. We are eager for the chance to establish their marketplace-focused digital strategy and support the expansion of the brand on these channels.
“With Tenovia Solutions as our e-commerce marketing partner, we hope to further enhance our marketplace strategy and expand our business in the online marketplace. Our ability to grow our company in the internet market will undoubtedly be aided by Tenovia’s competence in the E-commerce sector. We look forward to further expanding Century Mattress’ digital presence and want to get closer to Indian consumers and accelerate our growth trajectory in the market.” Said Mr. Uttam Malani, Executive Director, Century Mattress, India.
Tenovia specializes in data-driven digital solutions and eCommerce management. Tenovia collaborates with mid-sized to large-sized businesses to advance the development of their online operations. The company is particularly interested in raising online revenues for its clients through a variety of channels, employing consolidated data analytics and astute business advice. Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, and Luxor Writing Instruments are just a handful of the many clients Tenovia has served.
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