Urban Company previously known as Urban Clap Company is an Indian gig marketplace that provides home maintenance, beauty, and wellness services. Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra launched the firm in 2014. Till now the firm is operating in more than 30 Indian cities, as well as the United Arab Emirates, Singapore, Australia, and Saudi Arabia.
The founders of the Snap deal, Rohit Bansal and Kunal Bahl invested individually in Urban Company. Ratan Tata, the former chairman of Tata Sons, invested an unknown sum in Urban Company in November 2015 and joined the board of directors as an adviser. Kalyan Krishnamurthy, the CEO of Flipkart, contributed INR 1.6 crore to the firm as part of the Series D fundraising round in 2019.
‘Haircut Matlab UC Hai Na Yaar!’ is the latest campaign from Urban Company Men’s Grooming. The commercial, which stars actor Karan Wahi, begins with a snappy tune that emphasizes how standing in lines for a haircut is no longer necessary. Getting a nice appearance whenever you want is the new standard.
The campaign is based on a timely market insight: men despise waiting in lines for something as basic as a haircut in today’s fast-paced society. There has to be a simpler way. For its customers, Urban Company provides a solution.
Urban Company eliminates the stress of visiting a salon and waiting in line for a haircut by bringing highly rated pros to your location within 30 minutes of your appointment. Customers receive not just prompt service but also a world-class experience, so when they get a haircut from UC, they not only look but also feel like a celebrity. This innovative strategy places the customer at the center of the service since, unlike at a salon, they may receive a haircut at their leisure and on their own time with Urban Company.
Harihar Goswami, CD of QED Communications, said about the campaign that the main objective was to redefine the entire positioning of having a haircut at home by making it the coolest thing in town. That is why they went with a snappy jingle and a music video as a strategy that would appeal to customers and drive home the idea of having a hairdresser at customers’ door in 30 minutes.
Smit Shukla, VP, of Marketing & Growth at Urban Company, stated about the campaign that their objective at Urban Company has always been to make their consumers’ lives simpler. Why should one have to wait for something as basic as a haircut in today’s fast-paced world? Consumers may avoid this by having haircuts delivered to their homes in 30 minutes. The jingle and film both emphasize the concept they are bringing to life for their customers.
Follow and connect with us on Facebook, LinkedIn & Twitter
