Capsicum Mediaworks wins SEO mandate for JIWA Foods

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The agency will focus on offering full-fledged SEO and content planning services to help the brand and its wide range of products get visibility and awareness.


Capsicum Mediaworks, a Mumbai-based SEO firm, has been awarded the SEO contract for JIWA Foods, India’s premier health food brand.

The agency will focus on offering full-fledged SEO and content planning services as part of the mandate, which will help the brand and its large range of products gain visibility and awareness.

‘We are happy to work with Jiwa and look forward to taking the brand to the next level of success and expansion,’ said Shailendra Dave, Co-Founder of Capsicum, in response to the win.

We are confident that, with our experience and bespoke, data-driven tactics, we will be able to assist boost the brand’s digital presence and make it a household name in India.’


Raghav Gupta, the founder of JIWA Foods, commented on the collaboration: “We focus on the complete consumer journey at Jiwa Foods, as an online 1st, D2C health food start-up, from discovery on search to a pleasant online purchasing experience to offering actual value to our clients.

As we continue on this exciting path, we are pleased to announce our collaboration with Capsicum Mediaworks.” Through its line of organic and gluten-free superfoods, the company hopes to encourage people to live a healthier lifestyle.

Jiwa offers healthful food products that are 100 percent natural and sustainably sourced as a family business. Their vast selection of products includes healthy flours, gluten-free products, specialty flours, and grain flours, all of which add a healthy touch to classic atta (flour).

Their next endeavour will be to introduce grain-free flours (almond and cashew flour), giving their clients the most nutritious options possible.

CarDekho, India’s largest digital automotive solutions supplier, has given WATConsult the creative and social media mandate. Following a competitive pitch process, the account was won and will be managed by the agency’s Delhi branch.


WATConsult will be in charge of the brand’s social media management, digital creative design, content marketing, and ORM, according to the mandate.

“We’re ecstatic to have WATConsult on board as our creative and social partners. With the correct Strategy, Ideation, and Creative thinking, this engagement will assist us boost our brand presence.

We’re excited to produce some high-quality, memorable work. “Welcome to the team, WATConsult,” remarked Charu Kishnani, CarDekho’s SVP Marketing & Content.


“CarDekho is a one-stop destination for new as well as used cars,” Heeru Dingra, CEO of the Isobar India group, said of the alliance. The non-auto industry is growing, and we are thrilled to join them on this adventure.”


“We are excited to have the opportunity to partner with CarDekho, and we can’t wait to establish a dynamic brand presence for them,” said Sahil Shah, Managing Partner of WATConsult.

Our aim is to use creative, new-age thinking and a compelling storytelling storyline to increase the brand’s top-of-mind recall.”

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