WATConsult is an Isobar company and it is a hybrid digital agency from Dentsu India. It has now bagged the creative and social media mandate for CarDekho. CarDheko is one of India’s biggest digital automotive solutions providers.
According to the mandate, WATConsult is going to be responsible for social media management, content marketing, digital creative designing, and an ORM for the brand.
The account was obtained after a competitive pitch process and it will be handled by the agency office located in Delhi.
Charu Kishnani, senior vice president (SVP) of marketing and content, CarDekho said that this engagement with WATConsult will help them enhance their brand presence with the right strategies, ideas and creative thinking. He said that CarDheko hopes to create some good work and memories with WATConsult.
Commenting on this, Heeru Dingra, CEO, of Isobar India group said that CarDheko is an excellent destination for new and second cars. The brand’s car and non-auto business are growing, and they hope to start this journey with CarDheko.
Speaking on the collaboration, Sahil Shah, Managing Partner, WATConsult commented that they are happy to have the opportunity to partner with CarDheko and that they can’t wait to build a dynamic brand presence for them. He further said that their strategy is to enhance the top-of-the-mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative.
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