Who in India doesn’t know about cult fit? During the pandemic, the cult fit was there for everyone who wanted to stay fit at home. Watching and coping with the same workout has become a daily routine whether you are a teenager, woman, men, doing work from or working out cult fit workout time became the best time for lockdown.
The best part of cult fit is to watch and copy your favorite celeb doing a workout. There are so many workouts available in cult fit whatever you want Zumba, cardio, stretching.
A new campaign launched by cult fit. This idea emerges from the new habit of people scrolling reels and short videos. The binge-watching habit of people made this campaign. Through this habit, cult fit advertises there to campaign as one fewer video, one more workout which means stop scrolling and do a workout for just one less video.
Cult fit India’s leading health and fitness brand launched this campaign about how one should take time for health and fitness in the new normal.
Cult fit has always been about making fitness fun and accessible and has never trivialized its importance. For the cult fit ‘one more workout’ campaign, their creative strategy was simple: to tackle streaming and scrolling, the two main distractions that stop people from exercising. Hence the idea ‘One less episode/video, one more workout’ because they didn’t want to say don’t watch or don’t scroll, simply wanted to remind people to make room for their health.”
Cult fit has taken a challenge for making a habit of fitness routine by stopping your addiction of watching videos. Let’s see this will happen or not.
The concept was simple yet excited for all those who wanted to work out but they were off the track due to there habits. Stopping your habits and make a routine was the toughest task for a human. So, hope this campaign will help in out of their habits and make a workout routine through this campaign. So, why to sit idle stay tuned with your workouts on cult fit also enjoy with your celebrities, watch them stay motivated to work your routine.
Follow and connect with us on Facebook, LinkedIn & Twitter.
