8bit Creatives, the esports consulting and talent management agency, launched a one-stop customized solution provider, touch Extra. It aims to usher in a gamut of creators across genres, working with various media and experiential formats. Combining business with creativity and helping them to grow with the best collaboration models, a small amount of Extra will user in innovative result-driven strategies for influencer marketing, campaign designing, brand consulting, and digital marketing, all under one umbrella. it’ll also constantly upgrade to satisfy industry requirements in a changing consumer world.
8bit Creatives has already proved its dominance within the esports segment and has successfully serviced over 100 top brands including Netflix, LG, Lenovo, amazon prime video, Flipkart, and OnePlus. “While talent management is going to be a component of it, our focus is more on ideating innovative ways to present the content creators and their sponsors. We understand the know-how of this industry and would love to adopt new narratives. we’ve got identified the challenges that brands face in their campaigns and that we will bring the simplest creative approaches to the table. a touch-Extra, will add the ‘extra’ elements to support them with designing specialized campaigns and better manage their digital media in an exceedingly strategic manner,” said Animesh Agarwal, Founder, 8bit Creatives.
According to Statista, Indians spend a mean of two hours and 36 minutes every day on social media platforms. The industry of Rs 900-crores is pegged to grow at 25% of CAGR and to become a ₹2,200 crore industry by 2025, as per Influencer Marketing Report 2021.
A Bit Extra promises to supply innovative solutions as per the necessity of the hour. This venture is aimed toward facilitating meaningful investments that enable brands to attain their business, social and environmental goals by collaborating with all types of creators who drive their followers, engagement, views, reach, impressions, and meaningful ROIs.
The new venture is going to be among the select specialized 360-degree service providers within the country. It currently partners with influencers from different genres like Muskaan Mehra, Nisha Joshi, Rhea Malvi, Pratik Chowdhary, and plenty more.
The rapid shift from the standard formats for entertainment has resulted in the growing popularity of influencers in India, giving rise to spawning new business opportunities for talent management firms. The industry is booming and also the pressure is increasing on these service providers to supply more result-oriented unique approaches and pushing them to form their benchmark.
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