National, August 22, 2024 – Ardbeg Islay Single Malt Whisky from the house of Moët Hennessy India proudly presented the much-anticipated relaunch of Royal Enfield’s most iconic model, The Classic, at an exclusive event held at The Bombay Club, Mahalaxmi Race Course. The event celebrated not just the motorcycle’s enduring appeal and craftsmanship, but also a profound commitment to Royal Enflield’s philosophy of ‘Staying True.’
The star-studded evening brought together Bollywood personalities including Gul Panag, Satyadeep Mishra and Sunny Kaushal, alongside a passionate community of bikers, riding enthusiasts, and connoisseurs of luxury. Attendees marveled at The Classic’s timeless aesthetic, bespoke craftsmanship, and strong, unchanged character—qualities that have ensured its place as a Guardian of Elegance and Tradition, and the Defender of Classicism amidst the fast-paced changes of modern trends.
The celebration was elevated via an exclusive pouring partnership with the luxury single malt Ardbeg, adding a distinctive touch to the event. Renowned for its peaty, smoky profile, Ardbeg Islay Single Malt Whisky perfectly complemented the rugged and timeless ethos of The Classic. The rich, bold flavors of Ardbeg harmonized seamlessly with the motorcycle’s elegant design, underscoring a shared dedication towards quality, tradition, and a commitment to staying true to their respective crafts, making this association a perfect fit.
In a world where the ‘new’ and the ‘now’ often overshadow the tried and true, The Classic stands as a testament to Royal Enfield’s dedication to remaining ever-evolving yet forever classic. The relaunch of The Classic reaffirmed this promise, ensuring that its strong character and timeless design remain untouched by fleeting trends.
The event was a media-centric, luxurious affair, with the deep hues of Ardbeg whisky perfectly complementing the motorcycle’s classic design. This partnership between Ardbeg and Royal Enfield highlighted a shared commitment to excellence and tradition, creating an unforgettable experience for everyone present.
As the evening drew to a close, one message remained clear and resonant- Stay True. Stay Classic
