In contrast to the past, when TV advertisements received the majority of complaints, 48% of the advertising that ASCI handled in FY 22 was published digitally, and 29% of the complaints that were made involved influencers. Personal care, food and beverage, education, gaming, virtual digital assets (VDA), and health care categories were listed as the worst violators in ASCI’s annual report, which was published in June 2022.
Personal Care – In FY21–22, ASCI examined 531 advertisements from the personal care category, a 261 percent increase from the previous year. Out of the 531 ad complaints, 91% needed to be modified, 4% were declared void, and 5% were rejected. Advertisements for well-known brands such as Mamaearth, Nykaa, Lux Soap, Lifebuoy, MyGlamm, Veet India, Durex, Sebamed India, and Dabur Red Paste were examined by ASCI.
Food and Beverage – In FY 22, ASCI examined 373 advertisements from this category, a 31% increase from the previous year. 84 percent of the 373 ads required revision, 14% of the complaints were upheld, and 2% were ruled invalid. Nearly all F&B product subcategories included claims about ingredients’ health benefits and the efficacy of the products they contained. Claims about comparison, leadership, and lowering the risk of illness were also frequently made.
Education – In FY 22, ASCI had to filter 1,728 advertisements, a 23 percent increase from the previous year. 99 percent of the advertisements required revisions, and 1 percent were discarded. Gaming – 383 advertising in this category was examined by ASCI, a 472 percent increase over the previous year. It’s important to remember that the ASCI Gaming Guideline began to apply on December 15, 2020. VDA – In FY 22, ASCI investigated 394 advertisements from this category. Due to a lack of noticeable advertising, there is no comparison with the prior years. 95 percent of these advertising required alteration, 4 percent were deemed invalid, and 1 percent were eliminated.
Healthcare – 775 ads were examined, a 20% decrease from the prior year due to an increase in Covid protection claims that were resolved as the pandemic spread. 98 percent of the advertisements required alteration, 1.7% of complaints were upheld, and 0.3% were deemed invalid.
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