National, November 7, 2023: This Diwali, the usual glitter of lights and sweets takes an innovative turn with Croma’s ‘Uphaar by Croma – Tohfa Khushiyon Ka’ campaign. The teaser campaign saw the brand promising a delightful introduction to the world of ‘Sweet Surprises,’ all beautifully packaged with pictures of Mithai to add that extra sprinkle of curiosity. Registering on Croma.com gave select customers a chance to get a free sample, home delivered.
The festive-looking yet intriguing teaser campaign giving a twist to the traditional gift boxes of sweets was strongly visible across print, social media, OOH, Croma stores, and more, sparking an enthusiastic response with a rush for registrations with an overwhelming response. What was left unsaid was that ‘Uphaar by Croma’ was an innovative twist to the usual gifting ritual!
In India, we love our mithai, and gifting them symbolises our occasions of happiness. This Diwali, the Upahaar by Croma helped Croma bring focus on electronics as a gifting category. There are multiple options, right from earphones to ovens, which upgrade your life and will bring back happy memories of the festival. Croma presented this idea in beautifully designed Uphaar boxes that echo the festive spirit of Diwali with the message of ‘gift electronics at the price of Mithai.’
Commenting on the campaign, Mr. Shibashish Roy, Chief Operating Officer Croma, said, “Croma’s Diwali campaign captures the essence of the season, the joy of gifting. This Diwali, along with traditional sweets, we extend an invitation to celebrate with gifts that enrich lives and create daily moments of joy. Across all Croma stores and our digital channels, including Tata Neu, we are committed to making this Diwali truly sparkle for our customers.”
To further create awareness and excitement, a special mascot for the season designed and dressed like the Kaju Katli, a much-loved sweet with only a scanner with a brand name, will be making appearances at two strategic locations, Mumbai and Delhi, turning the act of shopping into a fun, interactive and unforgettable experiences.
The excitement surrounding the Uphaar campaign mirrors Croma’s commitment to making this Diwali not just about celebrating traditions but also creating new and evolved gifting traditions to upgrade lifestyle. Croma aims to be the perfect destination for all Diwali shoppers, with its fusion of curated deals, EMI, and exchange options and offers with the latest range across categories to bring in festive cheer and technology. The Uphaar campaign is just the beginning of what promises to be a season filled with light, sound, and the joy of giving. Get ready to light up the faces of your loved ones by visiting your nearest Croma store or log on to croma.com to explore an array of electronic gifts as delightful and varied as Diwali sweets.
