The recent “Content Nahi Intent” commercial from test prep business Toppersnotes has amassed nearly a million views across YouTube and social media platforms like Facebook and Instagram.
The company’s campaign addresses the lack of UPSC preparation materials available in Hindi for applicants from schools with a Hindi medium or for those who don’t speak English well and how this has left many applicants feeling hopeless and on the verge of giving up their big dreams in addition to the exam.
The #ContentNahiIntent Campaign by Toppersnotes is told from the viewpoint of a little boy who is shown studying for the UPSC exams. He appears concerned as he uses Google to check the definitions of several complex words.
The film also includes applicants like 2021 UPSC Hindi Medium Topper Ravi Kumar Sihag, who previously discussed his difficulties finding notes and study resources in Hindi. The candidate may be seen understanding during the last minute of the video that many Hindi medium students don’t qualify possibly because there aren’t many Hindi language resources available. He doubts his decision to administer the examinations as he hangs his head in defeat.
However, there is still hope. The company’s UPSC Notes and UPSC Pre & Mains content in Hindi end up being the student’s savior with the clear message that all you need to take the examinations is the resolve to succeed. You can relax knowing that Toppersnotes will handle the Hindi content.
More than 600K people have watched the video on Facebook and Instagram, and over 75K people have watched it on YouTube.
“This campaign is personal to us,” said Ayush Agrawal, founder of Toppersnotes. It captures the suffering of the thousands of candidates in Hindi who leave up because there isn’t enough material available in Hindi. There is a definite ending in the brief film, which is somewhat of a relief for these seekers. The only thing that should be important is your determination to win, succeed, and give your all; we will assist you with the substance.
Toppersnotes is the top website for offering Hindi-language UPSC CSE study material. It is made with Abhishek Saraf’s supervision (Rank 8, CSE-2019). There are 14 books total for both Pre and Mains in the UPSC Hindi content provided by the firm.
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