The ad-tech industry in India has risen tremendously as a consequence of the digital revolution, which has resulted in increased investment in the sector. Content creation and programmatic ad purchasing on customised platforms will be the new normal. Vi intends to be a major player in India’s multibillion-dollar advertising business with the development of Digital Adex. Advertising technology platform ‘Ads’ is currently being introduced by Vi, India’s leading telecom service provider, an AI/MLdriven programmatic advertising purchase platform for marketers.
With the use of Vi’s advanced data science technologies, marketers can now reach the company’s 243 million consumers through a range of channels including the Vi App, Vi Movies & TV, and more traditional media like SMS and IVR calls. With Vi Ads, marketers will be able to reach Vi users via a range of different channels and publisher partners thanks to the platform’s media independence.
Self-serve Vi Ads will provide advertisers full control over their campaigns, from campaign setup through campaign performance monitoring and ad insights generation. Vi Ads is geared at marketers who want to generate leads, enhance brand recognition, or increase sales in order to achieve a full-funnel campaign goal. The product’s combination of cutting-edge functionality and ease of use will appeal to both large and small organisations.
Genuine insights and a wider audience are two of the most difficult challenges facing today’s marketers. Vi Ads will address both of these challenges, according to Vi CMO Avneesh Khosla, who made the announcement in a press release. With Vi’s opt-in data, marketers have access to a wide range of demographic and behavioural data. The Vi Movies & TV app and the Vi App are only two examples of how Vi’s digital media may be used by marketers to reach their target audience. As an alternative, businesses may also employ external third-party programmatic advertising and traditional means like SMS and IVR calls. This is a basic, easy-to-use, and highly efficient option for advertisers that want to target the appropriate audience with the right message at the right time, and it creates a revenue potential for Vi as we actively produce and expand our digital assets.”
The Vi Ads Platform was built with the help of TorcAi, a global provider of audience infrastructure and programmatic solutions, to combine conventional marketing and advertising platforms with the most cutting-edge advancements in data science and machine learning. Assisting participants in the value chain of traditional and new media in creating and maintaining audience assets is TorcAi’s mission.
This partnership and the development of Vi Ads platform will enable Vi to integrate their huge warehouses of consumer data with advertisers and publishers to deliver the precise message at the optimum time,” stated TorcAi CEO Rohit Verma. “We’ve had the pleasure of creating and delivering new data-driven solutions and technologies that will continue to transform how brands and companies engage and interact with consumers across an ever-evolving digital environment since our relationship started.”
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