Infectious Advertising, an integrated Hot Shop created and conceptualized the newest campaign for Pittie Group’s cleaning brand ChakaaChak.
During the lockdown, every member of each family has at some point taken charge of cleaning their homes.
As a result, the cleaning tools category has become relevant to all or any. ChakaaChak’s new campaign features three films, demonstrating the convenience of cleaning with a healthy dose of wit and fun.
Commenting on the campaign, Ramanuj Shastry, Co-Founder and Director, Infectious Advertising, says, ‘These are exciting times to be a household cleaning brand because the demand for smarter, more efficient cleaning solutions grows exponentially. Super kicked to assist develop a campaign for ChakaaChak. It takes a brave client to shop for fun films and a superb director like Niranjan Kaushik to push them to the subsequent level. Delighted.
’Aditya Pittie, decision-maker, Pittie Group said, “With the TVCs, we are envisioning require an enormous step in maximizing our brand presence and capturing an outsized market share within the ever-growing cleaning utility market. From revamping Chakaachak’s brand presence to unveiling TVCs, we are on the verge of making a powerful foothold in terms of name loyalty, distribution, and pan India presence.”
He further adds, “Pittie Consumers’ aim has always been to supply efficient and ever-evolving products at affordable prices.
What sets ChakaaChak other from the competition is its diverse portfolio of superior cleaning products.”The TVC for the ‘ChakaaChak’ brand showcases the endearing spin mop mascot, which is shown in an exceedingly series of engaging home cleaning scenarios.
Keeping gender neutrality in mind, the stories portray men doing the house cleaning to form a well-balanced perception within the masses. The three new TVCs, in Hindi, are aired on TV channels and digital platforms as a part of ChakaaChak’s larger marketing campaign.ChakaaChak may be a one-stop solution to all or any cleaning needs launched under Pittie Consumer in 2016.
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