Havells is a manufacturer of electronic appliances and equipment (FMEG) based in Noida. It’s a parent company to some very famous and reputed brands, such as Lloyd, Crabtree, Standard, and Reo. The company has several state-of-the-art manufacturing plants located in Baddi, Faridabad, Neemrana, Ghiloth, Haridwar, Sahibabad, and Alwar. With a network of over 14000 plus dealers and 39 branches in the country, consisting of 4000 professionals, It’s available in over 60 countries.
Havells Advertisement Campaigns
Just like every other (FMEG) Fast Moving Electrical Goods company, organises a number of marketing campaigns with a primary focus on current market conditions and addressing issues of daily life. Over the years, they have launched campaigns like “Wires that don’t catch fire”, “Shower that saves power”, and many more, with every campaign focused on solving daily life problems.
“Wires that don’t catch fire” focuses on a specific problem of wires catching fire because wires play an integral part in providing electricity to everyone, as they run through our houses, offices, schools, and various places inside the walls and ceilings to provide us with electricity daily. Often times, we neglect the importance of these wires because they are not in our sight.
They are not only supposed to run electricity but also protect us from accidents involving electricity. So Havells came up with wires that are non-toxic. They are also heat resistant and can perform under high temperatures. Havells wires provide superior load-bearing capabilities, making it a successful campaign.
“Shower that saves power” focuses on induction heat transfer technology.” It is India’s first induction water heater based on Heat Transfer Technology (iHTT), which aims to create a new segment in the category of water heaters, which is different than the existing heating element-based heating technology.
The iHT Technology heats water quickly and saves electricity from further boosting, keeping the promise of Havells Water Heaters’ power savings, which goes by the popular campaign line “Shower that saves Power.”
The Campaign’s focus is on Grooming and also breaks the norm of stereotypes of assuming people’s personalities by their grooming. Therefore, the tagline “Stop Grooming Pe Assuming”.
The campaign focuses on showcasing the mindset of today’s millennials that is rooted in self-worth and strength of personality rather than social validation. The primary goal of Havells’ ad campaigns is not to increase sales tenfold, but rather to identify a problem or social issue that needs to be addressed.
They usually market their Campaign on how to solve the problem and how their products can assist in making that change.The brand promotion and sales increase are the byproducts of a campaign well done.
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