Mumbai, 20th December 2024 – Lifestyle, one of India’s most loved fashion destinations, has launched its newly revamped store at Phoenix Palladium, setting a new benchmark in aspirational fashion retail. With an elevated design philosophy and a cutting-edge layout, this revamped space promises a reimagined shopping journey that redefines style and sophistication.
Lifestyle’s latest store concept embodies a harmonious blend of youthful vibrancy and modern elegance, designed for today’s trend-conscious shoppers. With a focus on accessible high fashion, the store resonates with individuals seeking style and quality under one roof.
“We are excited to introduce the newly transformed Lifestyle store at Phoenix Palladium, which represents our vision of combining modern aesthetics with functionality to create a seamless shopping experience,” said Devarajan Iyer, Executive Director & Chief Executive Officer at Lifestyle. “Our philosophy centers on offering trend-conscious shoppers access to global fashion and aspirational designs, all within an exciting space. Customers can look forward to exploring thoughtfully curated categories, enhanced layouts, and a vibrant ambiance that inspires discovery.”
The store’s design language is a celebration of understated elegance, characterized by a minimalist and modern aesthetic. Modular elements enable seamless reconfiguration of departments and displays, and ensure a dynamic shopping environment along with wide, free-flowing walkways that encourage exploration.
The new store layout is designed to offer an intuitive shopping flow, beginning with a “Fashion First” approach that puts the spotlight on trendy apparel to set the tone for a stylish journey. The boutique-style layout, with curated “shop the look” zones, makes trend exploration effortless and engaging, ensuring a world-class shopping experience. Complementary categories such as beauty products, fragrances, watches, and sunglasses are seamlessly incorporated to enrich the experience. The layout ensures smooth navigation and easy access, inviting customers to explore every facet of the store.
Incorporating digital technology at key touchpoints, the new store features strategically placed digital displays to showcase seasonal campaigns and brand stories. A balanced integration of technology that enhances the shopping experience without overpowering it.
This revamped store sets new standards for fashion retail by offering an impeccable collection of premium and aspirational brands. From fashion-forward apparel to accessories, handbags, footwear, watches, fragrances, and sunglasses, every product reflects a commitment to global trends and high retail standards.
Lifestyle’s new store at Phoenix Palladium delivers a youthful, international shopping ambiance with thoughtfully designed displays, spacious interiors and seamless design elements, reinforcing Lifestyle’s identity as a modern, aspirational brand. This store promises an unparalleled shopping experience that caters to the aspirations of Mumbai’s style-savvy shoppers. A whole new fashion experience awaits – come and be inspired!
