Ace2Three which is now known as A23 is India’s first Online Rummy portal that is completely operated and owned by Head Digital Works Private Limited. It is the first website that launched classical Indian Rummy. The mission of the firm is to make rummy a professional game and to create a group of skilled gamers. Rummy is one of the games that require skills as any other game requires. This game involves the skill to win and is considered legal playing rummy online in India. The management of A23 clearly understood the needs of online gaming and is striving hard to provide better results using their software that is built on a custom-built architecture to be strong enough in operating multi-players in tournaments.
The pandemic has shown a negative impact on many industries and with 2020 being ended; A23 started looking for new beginnings and one of the ways to start is by pledging to be responsible in every situation. A23 started 2021 with this thought by promoting its new initiative. Through this campaign, A23 urges its customers to play rummy, the country’s most loved game, just for fun and also cautioned about being aware when it should be stopped. The campaign showed that a real champion is the one who doesn’t go behind losses, who doesn’t moan over the losses, who takes time to do other things, who spends time with family members, who know when to stop, and the one who plays the game only for fun.
A23, being a responsible platform, follows a responsible gaming policy that includes many measures to make sure that the users have a good rummy experience in a safe manner. The policy aims to avoid the consequences of prolonged gaming. Through the campaign, A23 gave some advice to its users such as the legal age to play the game, the budget that every user needs to maintain as A23 has daily, weekly, and monthly limits on the accounts of players to ensure they don’t’ go beyond their means. They also suggested taking a break if the players lose the game continuously. The initiative taken by A23 will bring awareness among its users about the consequences of continuous online gaming and it also shows their commitment to promote responsible gaming.