Chocolate is a vice, and your intuition about your friendship with your bar of chocolate was always true.
Traditional chocolates are high in sugar and preservatives, which are both unhealthy.
The launch of Aadvik Foods’ campaign, India’s first Camel Milk brand, has been announced.
With the unique flavor of its entirely premium collection of Camel Milk Chocolates, #TheGoodChocolate will transport chocoholics on a voyage of happiness.
The campaign’s strategic goal is to promote Aadvik’s Camel Milk Chocolates as a guilt-free treat. Rich Camel Milk, Premium Cocoa Beans, and Unrefined Raw (Khandsari) Sugar are used to make the chocolates, which are free of artificial preservatives and additives.
By coming live on December 22nd, the campaign hopes to capitalize on the ideal season for dessert extravagance. A series of creative films made by the firm – Digital Refresh Network – will be shown during the eight-week campaign.
To raise awareness, the campaign will be launched on a variety of interactive media platforms such as Facebook, Instagram, YouTube, and LinkedIn.
“Chocolate has always been flexible for our daily dose of decadence,” Shrey Kumar, Co-founder of Aadvik Foods, said of the campaign’s launch. Chocolate appeals to people of all ages; it may bring a grin to the cheeks of youngsters, the middle-aged, and the elderly.
Many people today are involved in the fitness scene. For some, the guilt of consuming a bar of regular chocolate can be too much to bear.
Aadvik is setting an epoch in the history of chocolates with the debut of our #TheGoodChocolate campaign. Our Camel Milk Chocolates are guilt-free since they are prepared with all-natural ingredients and the goodness of rich camel milk, which gives them a distinct flavor and a premium experience.
The concept videos concentrate on the idea that Aadvik’s Camel Milk Chocolate is a good man in the world of chocolates, rather than a vice. It has the power to make someone smile by doing something as simple as giving a chocolate bar.
A youthful first-time job-seeker encounters a stern-headed CEO in a job interview in the brand’s first video, which was just released on digital platforms, only to be disappointed by the rejection.
Finally, the interviewer and interviewee share an Aadvik Camel Milk Chocolate in a lighthearted moment. The CEO takes the appropriate decision in cheering up the depressed applicant in her own special style, expressing goodwill for his future aspirations.
The film echoes the tagline, “Chocolate so good it makes you do good.”
Aadvik, a pioneer in the Camel Milk sector, was founded in 2016 and is India’s first brand to process and market Camel Milk and its products.
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