The initiative is titled “Let Time Wait.”
Aahana Kumra, an actress, stars in the new TVC campaign for Queo, a luxury bath ware brand from the Hindware Limited family.
“Queo hopes to further solidify its position as a luxury bath ware brand that offers customers European bath lounges that combine design and innovation. In addition to the TVC, the movie will be seamlessly integrated with various print, digital, OOH, and, OTT platform the production company said.
The campaign’s chief executive officer, Sudhanshu Pokhriyal, of Hindware Limited’s Bath & Tiles division, said: “As a leading player in the sanitaryware and faucets segments, we are always engaging with end-users with experiences that matter to them. We’re thrilled to launch our brand campaign for our brand QUEO, “Let Time Wait,” in keeping with our philosophy of designing luxurious bath lounges. And we are confident that our campaign will be well received by customers who are looking for enticing and beautiful designs for their bathroom.”
Vice President of Marketing Hindware Limited Charu Malhotra commented on the launch: “The newly launched campaign, ‘Let Time Wait,’ is an integrated 360-degree campaign with seamless integration with different platforms such as print, digital, OOH, and OTT platforms. The campaign is legitimate. arbiter of decadence and affirms that when it comes to luxurious bathrooms, Queo may be the best.
In the TV commercial, Aahana Kumra is seen getting ready for her wedding while feeling a little anxious and stressed. However, as soon as Aahana enters her bathroom, she is immediately swept away into a world of comfort and luxury. As time slowly passes, Aahana’s anxiety gradually lessens as she becomes more at ease in the Queo bath lounge.
Director of IncNut Digital Jehangir Irroni creating this image of Queo’s European luxury was a pleasure. The goods are top-notch and unquestionably the highlight of the show! We knew we would need to cast someone classy, astute, and refined when we first heard and understood the brand’s ethos.
We thought Aahana Kumra would be the ideal choice because she is sophisticated. Working with the Queo team was, all in all, a wonderful experience.
The English-language TVC is featured, and the brand will also promote it through print, OTT, TV, digital, online, and social media channels to expand the campaign’s audience and generate excitement. Along with that, Queo is also redesigning and launching its website.
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