Aaj Tak launched Aaj Tak HD, India’s first Hindi high-definition channel, on December 14. Aaj Tak HD transmits news as well as two additional shows, namely Duniya Aajtak, which debuted in 2019 and covers global news, and Business Aajtak, which debuted in 2019 and covers Indian and global financial news. Aajtak HD also showed Movie Masala, which covered Bollywood news between 2019 and 2020 and is also known as Movie Spice.
1995 saw the debut of Aaj Tak on DD Metro of Doordarshan (DD). This was then televised as a 10- to 20-minute news program. Aaj Tak began broadcasting as an independent news station in December 1999, and soon after that, it became the first 24-hour Hindi news channel in the nation. Surendra Pratap Singh was at the time one of the anchors. Yeh thi news Aaj Tak, Intzar kijiye Kal tak was the tagline for Aaj Tak. The news is over for today; check back tomorrow. The first news outlet in India to use OB vans was Aaj Tak.
To unveil the name of its new show with well-known News Editor Sudhir Chaudhary, whom it hired as Consulting Editor as soon as he left Zee News, Aaj Tak, which occasionally went black and white during the day today, created an outstanding ad in black and white.
Three monochrome videos make up the campaign, which teases tonight at 9 PM when the show’s name will be revealed.
In it, Sudhir himself tells the audience that each tiny video film’s black and white images contain a clue to his show’s name and unquestionably his personality. If MediaBrief were to predict the promise of the show, it would be somewhere in the phrase “the truth, in black and white.” This is not merely an invitation to guess the show’s name (without the obfuscation shades of grey)
Sudhir Chaudhary appears in the gorgeous Black & White show promos playing the piano, at a zebra crossing, on a bike, and, in the fourth, on a chess board, and he uses these as indications for the show’s name.
Today at 9 o’clock, Sudhir Chaudhary will announce the name of his new show.
Enjoy watching the commercials. These are some wonderful TVCs. With substance and slick style.
In reality, Aaj Tak frequently changed to “Black & White” during the day.
Aaj Tak is also holding a contest for fans to predict the title of the show to pique their interest. The first 1000 entrants will receive prizes.
So keep an eye out for the reveal of the show’s name and, via it, a successful realization of its promise.
You should save 9 p.m. tonight on Aaj Tak to learn more because this program should be a terrific addition to Hindi news during prime time.
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