25th August 2022, New Delhi – News18 India has continued to be the industry leader in Hindi TV News space with a market share of 13.4% in week 30-33’22.
Leader of the past Aaj Tak continues to struggle to catch up with News18 India. As per BARC data, Aaj Tak has acquired 11.9% market share.
As per BARC data, India TV is at number 3 with 11.8% market share.
Ever since the BARC ratings have resumed, News18 has been steadily climbing the viewership charts.
The channel opened at number 3 and over the last four months, rose steadily to acquire the top position.
The channel has been investing heavily in journalistic resources, along with technology. Even on digital, the brand is garnering solid traction.
In Prime Time on weekdays (Wk 33’22, 1800-2400 hrs, TG: 15+, HSM) – News18 India is ranked No.1 in all individual hourly time-bands. Even in (Wk 33’22, 1200-1800 hrs, TG: 15+, HSM) News18 India is leading with 13.2% share which is 24% higher than Aaj Tak
Additionally, News18 India has become No.1 for the 1st time during 9PM, the most coveted time band in the National Hindi News genre where News18 India’s Kishore Ajwani has beaten India TV’s Rajat Sharma and Aajtak’s Sudhir Chaudhary.
Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 33’22, All Days, 24 hrs Market Share – HSM – Urban + Rural
