With the help of Aamir Khan, a Bollywood actor, PharmEasy has launched its newest advertising campaign for its consumer healthcare “super app.” API Holdings Limited is in charge of PharmEasy. India’s FCB has planned and implemented this marketing campaign, including Aamir Khan.
As a result of this partnership, the PharmEasy brand and healthcare awareness in India will be strengthened, and PharmEasy will become a household name for all things healthcare. This partnership with Aamir will reinforce the company’s view that healthcare should be available to everyone in the nation.
#GharBaitheBaitheTakeItEasy campaign features PharmEasy’s new brand ambassador, Aamir Khan, in a series of quirky, disruptive, and mad-humour genres TVCs. Khan will be the face of the campaign. FCB India came up with the idea for this campaign. When Aamir appears as the PharmEasy delivery guy, he does it in the most bizarre locations and in the most bizarre ways to inform clients about the many services offered by the PharmEasy brand and how all they have to do now is ‘Take It Easy” (at least when it comes to their healthcare needs).
We’re discussing the partnership. CMO at API Holdings Gaurav Verma noted that “collaborating with someone as varied as Aamir Khan brings us enormous satisfaction.
Having him on board as the face of PharmEasy is a huge honour for us. He has an incredible ability to connect with his audience. As a group, we want to reach as many individuals as possible with the message that quality healthcare should be available to everyone. For this year’s relationship, we are looking forward to expanding our reach via new products and promotions with him.
This will further the company’s objective to guarantee everyone has access to health care, thanks in large part to Aamir Khan. With PharmEasy, Aamir Khan remarked, “It is really an honour to work together to assist and deliver affordable healthcare at each person’s door.” When it comes to delivering a vital service in a sector that is crucial to all of us, I believe PharmEasy is doing just that.”
“PharmEasy has a unique voice and tone created through many years of devotion to disruption via comedy,” stated Surjo Dutt, CCO, FCB India. Our task was to remain faithful to this pledge and to develop a campaign that would carry on this tradition. It was decided that Aamir Khan would be the star of a campaign aimed at attracting new customers to PharmEasy via humour, surprise, and effectiveness.
There were three roles to play in this marketing blitz, along with the primary and plain advantages that a brand may provide to an Indian consumer’s daily life! What happens when you mix crazy with simplicity? Magic is born!”
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