In an industry-first initiative, Cleartrip, the leading online travel platform, has introduced ‘Cleartrip Tatkaal’, To amp up the joy around the launch of the initiative, the brand has launched a digital campaign featuring two ads. Centered on the campaign’s core narrative ‘Ab Issei Achhi Kya Good News’, the ads express the unparalleled excitement of receiving a flat 50 percent off on flight and hotel bookings. the 2 separate storylines feature characters in starkly different settings, culminating within the same ecstatic expression of joy when the deep discounts trump every other excellent news, whether it’s a birth announcement or a much-awaited business investment. The first ad opens with a pair sitting at the table. because the wife announces her excellent news – her newly discovered pregnancy – the husband is elated, but distracted by an alarm that explodes exactly at noon – the Cleartrip Tatkaal window is open! The husband quickly books a hotel at 50 percent off and delights his wife along with his excellent news. Following an identical storyline, the second ad features two business partners – one amongst whom receives news that each entrepreneur dreams of – the corporate has just closed an enormous investment. What may be better? Cleartrip Tatkaal, of course! because the 12-noon alarm buzzes, the second entrepreneur rushes to book tickets and announces the sweet deal that he’s secured – a flat 50 percent off. With light humor enhancing the campaign’s feel-good factor, the 2 ads specialize in a bewildered individual because they thought they were sharing the most effective news possible. The ad’s premise perfectly captures the emotions attached to receiving incredible discounts and costs slashed by half! despite everything, who doesn’t love an excellent deal? All you wish to try to do is seize the chance. We’re excited to share this excellent news with our customers and need them to form the foremost of Cleartrip Tatkaal!”
