UpGrad has announced the appointment of Abdul Wajid Shaikh as the head of performance marketing for India. Shaikh’s new role at UpGrad will include overseeing end-to-end performance marketing across digital platforms. In addition, he will work to streamline and automate the entire performance marketing process to increase profitability.
UpGrad is an online higher education platform that offers rigorous industry-relevant programmes created and delivered in cooperation with world-class academics and industry. UpGrad is providing an immersive learning experience — anytime and everywhere – by combining cutting-edge technology, pedagogy, and services In 2015, UpGrad started with the idea that professionals need to constantly improve their skills and to remain relevant in an ever-changing business. Since then, we’ve worked hard to create a fantastic online learning experience by partnering with the best institutions and industry partners. We then slowly established a robust support structure around our students. Starting with our initial programme in Entrepreneurship, UpGrad has established some of India’s largest online programmes to help thousands of professionals accomplish their career objectives in data technology and management.
For more than ten years, Abdul has been part of the digital marketing ecosystem. He has extensive experience in performance marketing, programmatic buying, OTT, mobile ad technology operations, e-commerce advertising, social media marketing, and app promotion. Through previous efforts, Abdul has established connections with brands such as WhiteHat Jr, Flipkart, Viu OTT, InMobi, and Mobiclicks.co.za. As a strong believer in improving skills and staying relevant, Abdul will use his experience to help others improve their skills and improve their skills in the process.
“He is aligned with our goal and provides strong subject understanding from his decade of experience with other digital businesses. I am certain that Abdul’s addition to our dynamic performance marketing vertical will enable us to reach new heights while remaining loyal to our mission and fundamental values “UpGrad’s CEO-India, Arjun Mohan, stated.
“Being a member of UpGrad will be an exciting new chapter for me,” Shaikh remarked. While I am thrilled to contribute all of my knowledge and expertise to bolstering Grad’s footprint, I am also looking forward to learning new skills along the way.
Shreyas Shevade, UpGrad’s head of creative and content marketing for India, was recently appointed to unify the company’s brand message across conventional and digital media. EdTech is aiming for a fully integrated team to drive the brand’s marketing initiatives with the addition of another leader to the team.
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