Abhinav Kaushik was previously working with Dentsu International as Executive Vice President and Head of Office at Taproot Dentsu.
Dentsu International which was previously known as Dentsu Aegis Network is a multinational media and digital marketing communications company has its headquartered in London (United Kingdom) and is a fully owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its paramount services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking, and marketing analytics.
FCB is a service advertising and digital agency in India. FCB offers Creative, Digital, Direct, Retail, CRM, Search, and Business Strategy services. FCB India has recently appointed Abhinav Kaushik as its president in Dentsu. He will be working based out of Gurgaon. Abhinav Kaushik joins the agency after working for nine years at Dentsu International and Taproot Dentsu. He most recently worked as the executive vice president. He was also responsible for growing the business in multiple dimensions through the mainline brand solutions and new age business solutions. He also headed the Delhi and Mumbai offices of Taproot Dentsu & Dentsu One.
Abhinav Kaushik is an advertising professional with more than twenty-two years of various experience in fields like sales, account management, brand management, brand positioning, strategic planning, consumer behavior, and integrated marketing communication. In the past, Abhinav Kaushik has also worked with J Walter Thompson, M&C Saatchi, and Contract Advertising.
FCB has many principles that they follow to become succeeded in their business life. At FCB, they believe the best part of a brand’s story is never finished even after it looks like it is over. The part that they always ask about what they can do to become better and always wondered what is next. What’s out there? What’s waiting to be discovered? And it’s not just the story of a brand or an idea that are the answers to the questions. It is the story of all of them. Always to be moving forward, always looking back, and always working on progress is the secret to their success.
They believe everything begins with a belief, and every successful brand has a purpose. Find it, know it, live it. To find it by questioning the past. Know it by understanding the present scenario. Live it by anticipating and analyzing the future. They say that when the basement of the brand is stronger, even when they touch bedrock, there is no reason to fear the winds of change.
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