Telangana and Andhra Pradesh’s fastest growing digital news channel, ABP Desam, has completed three successful years of its journey. Launched in 2021, ABP Desam has rapidly become the preferred news source for Telugu-speaking audiences, recognized for its unbiased, high-quality reporting. The platform has garnered a reputation for delivering breaking news, in-depth analysis, and engaging content tailored to the diverse interests of its viewers.
In just three years, ABP Desam has been instrumental in keeping the public informed about critical developments in the economy, society, and culture. It offers a wide range of content spanning politics, business, entertainment, technology, and lifestyle, thereby connecting with a broad audience.
Within a year of its inception, ABP Desam made significant strides by ranking among the leaders in multiple categories. It became the #1 publisher for female audiences aged 25-34 and was among the top 6 websites in the Telugu news and information publishing space. On YouTube, ABP Desam emerged as one of the fastest-growing Telugu news publishers, amassing over 160 crore impressions. Additionally, it outperformed legacy publishers on Facebook, achieving 40 crore video views since its launch.
With over 1.7 lakh stories and videos across platforms and nearly 200 crore impressions on Google search and discover sources, ABP Desam secured a top 5 position in the ComScore ranking during its three-year journey. Its strong digital presence and innovative storytelling have captured the attention of a younger demographic while maintaining loyalty among traditional news consumers.
ABP Desam’s commitment to public welfare is evident through initiatives like the Health Conclave 2024, which brought together key stakeholders to discuss strategies for enhancing healthcare access and quality in the region. The platform’s dedication to providing pertinent and unbiased regional programming is supported by comprehensive coverage, including exclusive and human-interest stories that directly impact readers.
As ABP Desam embarks on its fourth year, it remains committed to its mission of informing and empowering the Telugu-speaking community. With a renewed focus on integrating multimedia news items to increase user engagement, ABP Desam aims to strengthen its bond with its audience and continue its legacy of journalistic excellence.
