– Mr. Sudhir Kunder, Country Director, DE-CIX India
Businesses of all sizes, from small and medium enterprises (SMEs) to large enterprises, are embracing cloud services in today’s digital era to drive innovation, streamline operations, and achieve growth. DE-CIX DirectCLOUD, a leading cloud connectivity solution, has emerged as a game changer, revolutionizing how businesses connect to cloud providers. DE-CIX DirectCLOUD has become a catalyst for transformation and success due to its numerous benefits for businesses and the potential for new revenue streams for internet service providers (ISPs) and solution providers.
DE-CIX DirectCLOUD enables SMBs, SMEs, and enterprises a competitive advantage by connecting them in a way that is both secure and direct with leading cloud services such as Google Cloud, Amazon Web Services (AWS), Microsoft Azure (Azure), and Oracle Cloud (Cloud). By removing bottlenecks in the connectivity, not only does this improve performance and productivity, but it also reduces latency. DirectCLOUD enables businesses to easily and quickly scale up or down their computing resources, provide access to data and applications anywhere, and take advantage of cutting-edge cloud innovations to increase growth and efficiency.
Consider the scenario of a consumer optics firm in Bangalore that uses Amazon Web Services but was experiencing 330 ms of latency when connecting to AWS at Singapore over the open internet. Such a high latency, resulting in time-outs and buffering, for example, dramatically impacts user experience and productivity and negatively affects the performance of applications. After making the switch to DE-CIX India’s DirectCLOUD, their latency dropped to 40 ms, increasing the speed of their connection by a factor of 8.
During the course of the previous two years, they have not experienced any difficulties with their connection at all. The adoption of DE-CIX DirectCLOUD resulted in faster connectivity, faster patient treatments, and a more consistent experience overall. Even during busy times, the infrastructure can now scale up quickly in order to keep up with demand and share solutions more quickly.
DirectCLOUD encourages the connection of businesses to a vast variety of cloud-based resources, which in turn promotes creative endeavors and collaboration. By connecting to multiple clouds through a single access port that covers 90% of the Indian market, businesses are able to pool their resources, evaluate novel applications, and expedite the creation and rollout of innovative solutions. This adaptability enables businesses to preserve their advantage over their competitors and fuels ongoing innovation in the fields in which they operate.
The most well-known and esteemed provider of telecommunications services in India – a company which is active in adapting its offerings to meet the requirements of enterprises of various kinds, including both large and medium-sized businesses – has also recognized the benefits of DirectCLOUD as a new business opportunity. They are able to easily integrate a wide variety of cloud services thanks to white-labeled DirectCLOUD services, which enables them to streamline the generation of new revenue streams, maintain price competitiveness, cultivate customer loyalty, attract new customers, and establish a solid foundation for future expansion.
In addition to supporting end-user businesses, DirectCLOUD also opens doors for ISPs and solution providers to make additional revenues. ISPs, Telcos, and Data Centers can diversify their service offerings and gain access to a new revenue stream by partnering with DE-CIX and offering DirectCLOUD under their own brand. A leading ISP in Pune (Silicon Valley of Western India) is now able to offer their customers better connectivity, security, and reliability under the brand name “GAZON Connect,” with the objective of serving existing customers and attracting new customers by adopting our cutting-edge white-labeled services, namely DirectCLOUD and MAPS.
An Internet service provider (ISP) that traditionally offers Internet connectivity services can leverage DirectCLOUD to differentiate themselves in the market and grow their revenue. They are able to provide their customers with seamless access to leading cloud providers thanks to the incorporation of DirectCLOUD into their service offerings, which also helps to reduce latency and improve overall performance. This establishes the Internet service provider (ISP) as a provider of comprehensive solutions, which enables them to bring in new customers and create additional revenue streams.
DE-CIX DirectCLOUD enables businesses of all sizes, from startups to multinationals, to adopt cloud connectivity with unparalleled efficiency and innovation. Direct integration with industry-leading cloud providers paves the way for unprecedented growth, digital transformation, and market dominance. In addition, with the help of DirectCLOUD, ISPs and SPs can diversify their offerings and meet the changing needs of their customers, all while opening up new revenue channels.
When it comes to navigating the digital landscape, DE-CIX DirectCLOUD acts as a driving force behind innovation, growth, and successful outcomes for businesses.
