ACKO Insurance, which is a digital insurer, announced its partnership with the Sunrisers Hyderabad team in the country’s most popular cricket league called IPL.
This partnership, which comes just as the nation gets ready for the largely expected return of the most exciting cricket tournament, has expanded its partnership profile by adding two more existing successful collaborations with the Delhi Capitals and Mumbai Indians.
As part of this partnership deal, the team of Sunrisers Hyderabad (SRH) which has a fan base that has been growing slowly over the years, across the country, is now going to sport the ACKO logo on their jersey and the same will be displayed on the leading side of the cap and helmet of SRH players.
ACKO has shaken hands with the teams to take on the role of their official insurance partner.
There is going to be a 360-degree campaign across platforms like television, digital and social media in the upcoming weeks. In this way, the association with the teams will grow more.
ACKO has also planned a list of activities that will be held across platforms to promote itself and for the increase in engagement with the audience more and driving brand recall.
The campaign consists of an online contest called ACKO Insurer which will be happening on the match days when the Mumbai Indian, Delhi Capitals, or Sunrisers Hyderabad teams are playing. Thus, providing the audience a chance to win an opportunity to get exciting gifts and merchandise.
Executive Vice President in Marketing, ACKO General Insurance, Ashish Mishra said, “We are delighted to be in partnership with Sunrisers Hyderabad, a team that has huge attraction and a large loyal fan base. With this partnership, we intend to introduce the ACKO brand to audiences of Hyderabad and serve car insurance, their protection, and other insurance needs.”
CEO of Sunrisers Hyderabad, K. Shanmugham said, “We are really excited to associate with ACKO Insurance for the upcoming Indian Premier League season. ACKO is such a distinguished brand and from now on we can clearly see an astonishingly strong alliance with them. With this partnership, we are looking forward to creating epic cricket moments for fans and presenting up a solid show like every year.”
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