First time Nutella® is offering an assured ₹40 cashback on every purchase
Mumbai, 28th March 2025: Nutella®, Hazelnut Cocoa spread from Ferrero India, has launched its new campaign ‘Nutella Loves Bread’ featuring brand endorser and Bollywood actor Ranveer Singh. The campaign highlights the power of a wholesome breakfast, showing how Nutella® transforms India’s most loved breads into irresistible morning delights.
India’s breakfast landscape is as diverse as its culture, with each family embracing regional and traditional choices. In the fast-paced mornings, finding a convenient yet delicious breakfast is a challenge. Nutella’s new digital film seamlessly blends into this narrative, The film opens with Ranveer Singh facing a dilemma between his love for Nutella® and breads. In front of him are some of India’s favourite breads—dosa, paratha, bun, and roti— as he wonders which to choose – Nutella® or Breads. But he finds the perfect solution—Nutella® with bread! With his signature playful charm, he says, “Everyone loves everyone” It’s a love story that begins with the first bite—whether it’s Nutella® on a crispy dosa or a comforting Roti. And with a satisfied smile, Ranveer sums it up perfectly: “Mornings taste better with Nutella.”
Nutella® is offering an assured ₹40 cashback on every purchase, making breakfast even more delightful for consumers across supermarkets, kirana stores, and E-comms platforms. Taking brand love a notch higher, three celebrity chef influencers Chef Pankaj Bhadouria, Chef Natasha Gandhi & Chef Meghna Kamdar will share unique breakfast recipes, showcasing how seamlessly Nutella pairs with India’s favorite breads.
Zoher Kapuswala, Marketing Head, Nutella®, Ferrero India said, “Nutella® has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe Breakfast brings joy, fosters connections, and makes everyday moments special. The ‘Nutella Loves Bread’ campaign highlights the perfect pairing of Nutella with breads, a combination that is just meant to be. With Ranveer Singh’s love for Nutella®, infectious energy and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”
