May 19, 2014: Actor Salman Khan who is having a dream run at the box office with all his recent movies in the 100 crore club is not only scoring success with his movies but also for his apparel and lifestyle brand, Being Human. Being Human brand which already has 22 stores across the country earned revenue of Rs.145 crore till now in 2014. The brand which expects sales of Rs.250 crore in FY2015 is planning to set up its own e-commerce store and capitalize on the increased use of online shopping among Indians.
Joint MD of Mandhana Industries Mr. Manish Mandhana which holds the worldwide design, manufacturing, retail and distribution of Being Human brand was quoted as saying, “About 15 per cent of our top line comes from the e-commerce channel. The opportunities are huge, given that India has 10 million online shoppers, a number that’s growing at a compounded rate of 30 per cent annually.” He further added that, “We hope to zero in on a partner soon, who will build our software platform, along with our supply-chain, logistics and reverse logistics.”
Being Human brand of apparels and lifestyle goods are presently sold through major retailers like Shoppers Stop and online fashion retailers like Myntra, Flipkart and Jabong. The brand expects to have its own online store by the end of December this year. The company is hoping to cash in on the popularity of the Bollywood Super Star Salman Khan who in 2013 was the most searched Indian celebrity online according to a data from Google and You Tube.
