The campaign titled ‘Go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
National, April 25 2022: Myntra announces the launch of its latest brand campaign featuring fashion icons, Kiara Advani and Samantha Ruth Prabhu, in two stylish ad-films titled ‘Go for It’ that encourage shoppers to embrace trendy, fresh and offbeat fashion choices and trust the magic of taking a leap of faith. The stars who are idolized for their uber chic fashion sense and in vogue ensembles are all set to drive home the campaign’s message of overcoming self doubt and truly owning your narrative. The campaign addresses the mindset of self doubt that exists among the Gen Z and millennials’ and urges shoppers to be confident, brave and experimentative in their fashion choices in order to stand out and authentically be themselves. Myntra encourages consumers to overcome these emotions of uncertainty and hesitance, by driving the key message of ‘If you never try, you’ll never know’ and hence ‘Go for it’ to empower them to make confident, fresh and trendy fashion choices.
As an actor, Kiara’s journey in the industry has been nothing short of a roaring success. Her impeccable wardrobe choices and endearing presence on social media platforms have positioned her as a fashion icon among the youth, loved by audiences spanning ages. Samantha’s continued success on the big screen and OTT platforms along with her keen and relatable sense of style have held her in good stead as a favorite across the country.Being trendsetters in fashion, both Kiara and Samantha have audaciously adopted distinct fashion choices, to be their true authentic selves. This is what continues to make them the perfect choice for Myntra to collaborate with for their campaigns.
As a pioneer in influencer-led content, Myntra bridges the inspiration to commerce journey seamlessly for Gen Z and millennial shoppers through M-Live and Myntra Studio. This enables Myntra to effectively engage with shoppers by curating new and original styles daily from its widest collection of over 11 lakh styles, through its army of popular creators, positioning it as the go-to platform to discover the best of brands and trends alike.
The campaign hinges on the relatable storyline that most people, including even the most confident ones have inhibitions about embracing upcoming trends or trying something outside of their go-to choice of outfit styles.
In its snazzy and stylish new campaign, Myntra is urging millions of patrons to “Go for it”, and take the leap of faith to embrace new and emerging trends by letting go of preconceived doubts and skepticism that comes with accepting change. This positions Myntra as a motivator, enabler and cheerleader for its shoppers, affirming its position as India’s preferred fashion destination. The theme of the campaign ‘If you never try, you’ll never know’ urges and encourages shoppers to be confident, audacious and dynamic in their fashion choices as an extended expression of themselves. The campaign also explains how Myntra brings both the freshest styles on-trend in India and signature styles from leading international and domestic brands onto a single platform.
The cast in the 20 second ad-films show everyday people including the actors overcoming the doubt that deters them from making a non-mainstream fashion choice with unconventional trendy ensembles that make them look good and feel great. With a groovy background score sung by Anubha Kaul, a contemporary vocalist, song-writer and composer, the brand campaign motivates you to go ahead, ditch the doubts in your head and be the best version of yourself. The actors have increased the threshold of what to expect from Myntra, which includes signature styles from leading international and domestic brands.
Link to the videos –
- Go for it featuring Kiara Advani – https://youtu.be/rQKzQVUgp2Q
- Go for it featuring Samantha Ruth Prabhu – https://youtu.be/P7me86lhDN8
- Creative agency: Brave New World
- Director : Amirah Tajdin
- Production House : Dreamcatchers
- Music : The Jamroom – Rahul Pais
- Singer : Anubha Kaul
- Lyricist : Nihal Shetty
- Producer : Kirk Jacob
Speaking about the brand campaign and her association with Myntra, Kiara Advani said, “I think the tagline ‘Go for it’ strongly relates to the topic of self-confidence that a lot of people shy away from when it comes to their fashion choices. Myntra’s all-inclusive attitude and solving for these inhibiting emotions is something that I admire most about the brand and this association. I hope being involved in this wonderful campaign helps inspire people to fully be themselves and feel confident in their own skin”.
Speaking about her association and brand campaign with Myntra, Samantha Prabhu stated, “When it comes to experimenting with fashion, I resonate on a personal level with the motto of ‘If you never try, you’ll never know’. My wardrobe choices and penchant for fashion aligns with those that Myntra offers and curates. The efforts that Myntra takes to assist people to find their preferred styles is what I love about the brand.”
Speaking on the brand campaign, Achint Setia, Head – Marketing & Social Commerce, Myntra, said, “Our new brand campaign ‘Go for It’ is a reflection of the journey of arriving at trendy and distinct fashion choices of our Gen Z and millennial consumers. Kiara and Samantha are making a point to millions of trend-first customers that fashion goes far beyond just your attire. It is intrinsically about the person and the confidence one embodies. We all experience a multitude of emotions, while longing for trying something new. The joyful experience of overcoming self-doubt and tenaciously owning our choices is the key message we are driving through this campaign.’If you never try, you’ll never know’ is a simple and straightforward response to that emotional journey.”
Myntra has launched the campaign on TV and other digital mediums, with an intended reach of ~110 million consumers pan-India, the targeted cohorts for the campaign are fashion-conscious Gen-Z and millennials.
