Ropes in Sunil Gavaskar as a brand ambassador and will leverage non-traditional media
Bengaluru, March 25th, 2022: Actyv.ai, an AI-powered Enterprise SaaS platform is rolling out its first-ever ad campaign featuring the icon of Indian cricket, Sunil Gavaskar. The campaign is a series of quirky short ads emphasizing how businesses can benefit from access to faster and easier credit through Actyv.ai’s B2B Buy Now Pay Later (BNPL) option. These will be aired on Disney+Hotstar along with other social media channels during India’s upcoming mega cricketing event.
With India’s accelerated digital adoption migrating small and medium businesses (SMBs) online, enterprises and businesses continue to face supply chain bottlenecks due to lack of easy access to credit. Hence with the tagline of “Actyv.ai pe score karo, aur Buy Now Pay Later se grow karo”, the company showcases how businesses can now check their Actyv Score – an automated multi-dimensional instant credit score based on the businesses document data and transaction data – and qualify for instant credit on the Actyv.ai app.
As Actyv.ai’s new brand ambassador, a Cricket Commentator, and former Indian Cricketer, Mr. Sunil Gavaskar said, “I’m delighted to be associated with the brand Actyv.ai. Their emphasis on credibility, trust and consistency strikes a chord with my own life and career. With their technological superiority and focus on supporting SMBs, I’m sure they will play a crucial role in transforming the supply chain ecosystem, starting with Distributors and Retailers.”
Commenting on their first ad campaign, Raghunath Subramanian, Co-Founder, Global CEO and Executive Chairman, Actyv.ai, said “We are extremely excited to have the original Little Master and the voice of Indian cricket, Sunil Gavaskar, as the brand ambassador of Actyv.ai. Just as Mr Gavaskar played a crucial role in positioning the Indian cricket team on the global stage in the 1970s and 80s, it is our endeavour to take our B2B BNPL platform global in the next few years.”
“His credible, trustworthy, and consistent personality resonates with our brand’s individuality and showcases how smart decisions can transform the way individuals or enterprises do business. With this campaign, our aim is to reach out to SMBs who are often overlooked by traditional finance institutions, thereby impacting their access to working capital.”
“It was Mr. Gavaskar who opened up avenues for turning the game of cricket into a commercially successful platform, just as Actyv.ai is transforming the supply chain, B2B BNPL, and focusing on business growth.” said Yash Daga, Director of KPRD Fiberboard Advertising, who brought the brand and Mr. Gavaskar together.
Shrenik Gandhi, CEO and Cofounder, White Rivers Media, the company who produced the ad films said, “It has been a pleasure associating with Actyv.ai. With this campaign, we are glad we could be a small catalyst to their vision of empowering the B2B ecosystem with the power of BNPL marrying AI.”
Actyv.ai has also collaborated with Atul Khatri, an Indian stand-up comedian and YouTube personality for a social media ad series where the theme remains the same. Furthermore, the company has also decided to take the radio route into consideration given the platform’s vast reach and audience Actyv.ai wants to target.
Actyv.ai is an easy to adapt Enterprise SaaS low-code no-code platform. It is used by large enterprises (like Britannia, Nivea, Adani Wilmar and others) to transform their supply chains and to empower their partners with an intuitive platform and financial products. Actyv Score enables financial institutions like Kotak Mahindra Bank, Axis Bank and others to provide unsecured, low-interest, closed-loop credit (BNPL for B2B) for SMBs. This ad campaign comes at a time when the company is looking to expand its reach to other global markets like Singapore, Dubai and London.
