- Fusing the lines of sport, fashion and culture, leading style icons debut the ADIDAS Z.N.E. collection in a new campaign set to inspire community amongst fandoms and everyday athletes, across the world
- Blending lifestyle and sport design codes, the latest looks transform the iconic performance-first silhouette into an everyday uniform for the global community of sport and culture
- The ADIDAS Z.N.E. collection will launch worldwide from 29 August 2024, in stores and on https://www.adidas.co.in/sportswear
Today, adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection, https://www.adidas.co.in/sportswear
Offering comfort-first fits, the all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.
Boasting a clean-cut look and tapping into the trending minimalistic aesthetic, the new ADIDAS Z.N.E. collection transforms the iconic performance-first silhouette into capsule pieces for the everyday. Each piece harnesses Primeknit – adidas’ leading technology informed by years of research into athlete movement and body mapping – to offer distraction-free, comfort-first movement. With the ability to be styled in a range of ways to capture the wearer’s individual style, key looks from the collection include:
- ADIDAS Z.N.E. FZ Hoodie and ADIDAS Z.N.E. Pants: Boasting a clean white colorway, offset by contrasting black three stripes branding and detailing, this fit keeps it simple yet stylish with a monochromatic base tone which can be dialed up or down to suit the occasion. Offering a relaxed look through a dropped shoulder design, the ADIDAS Z.N.E. Full Zip has a sleek funnel neck design, complemented by an oversized hood for added comfort. Completing the look, the ADIDAS Z.N.E. pants keep it fuss-free with a slim fit as well as invisible seaming and masked pockets.
- ADIDAS Z.N.E. Tee and ADIDAS Z.N.E. Short: Offering all-round comfort and versatility, the ADIDAS Z.N.E. Tee and Shorts keep it minimal with a color block white base. Boasting a three-stripe logo on the chest, the pieces are elevated further through a black parallel line design on either side of the arms and legs.
- ADIDAS Z.N.E. Women’s Sweatshirt and ADIDAS Z.N.E. Barrel Pants: Taking on a boxy fit, the ADIDAS Z.N.E. Women’s Sweatshirt comes with a rounded, crew neck and cuffed sleeves for shape and form, whilst the women’s ADIDAS Z.N.E. Barrel Pants embrace a straight leg silhouette to channel a more relaxed aesthetic.
- ADIDAS Z.N.E. Men’s Hoodie and ADIDAS Z.N.E. Pants: The ADIDAS Z.N.E. Men’s Hoodie features a kangaroo pocket and a high neck hooded collar whilst the ADIDAS Z.N.E. Pants take on a regular close-to-the-body fit with a cuffed ankle, featuring hidden side pockets and an adjustable drawcord.
adidas Sportswear’s Z.N.E. collection will launch worldwide from August 29, on the adidas website, in stores and via the adidas app.
