As a major year of sports history, Adidas continues its Impossible Is Nothing story with the launch of its biggest ever commitment to women, carried by the belief that sport has the strength to change lives, the brand will support those who are collapsing down barriers and driving gender equity, on and off the field of play.
The commitment, launched alongside the latest chapter in the brand’s Impossible Is Nothing promotion mainly focused on Products, People.
Products in 2022 see chief financing in women-focused product innovation to recognize and meet the special needs of women in sport. In December, the brand introduced Ultraboost22, built to address differences between male and female instep height, heel, anatomy, and gait cycle trends, and will continue to launch creativity around the year starting with completely new methods to sports bras.
People use Adidas as a proud, long-term partner of some of the best athletes, teams, and creators in the world. Sport has the strength to change lives. Restating the same brand attitude, Adidas continues to support women by encouraging and influencing them to create new possibilities through boost messaging from their strong women athlete partnerships which include – Mirabai Chanu, Lovlina Borgohain, and Hima Das. They use the voice of their experiences to inspire women across the world to build a future in sports.
Speaking on the launch, Sunil Gupta, Senior Director, Brand Adidas, India said “Impossible Is Nothing isn’t just a promotion – it’s our brand attitude; the essence of who we are and what we stand for today. In 2022 we uphold our commitment to women.
And as part of this commitment, this season’s Impossible Is Nothing promotions are led by the stories of women who have made their impossible possible, with the focus of influencing others to do the same under the “I’mPossible” message. Adidas will continue to be their merger, committed to serving them through creation in our products and partnerships” While this promotion will internationally be launched with a film series featuring a different envelope of prominent women from sport, fitness, and lifestyle.
The Indian advertising will see the likes of Deepika Padukone, Mirabai Chanu, Lolina Borgohain, and a host of other influencing women. Joining forces with them Adidas will continue to push for real, continuous change by making the sport more accessible and overall for all Women in India
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