March 8, 2013: Adidas India launched its new innovative running shoe with built in bounce named “The Energy Boost”. The company has launched this product after undertaking 3 years of cutting edge research. Energy Boost from Adidas promises highest energy return ever achieved and as well as unparalleled performance according to the company.
On the occasion of the launch, Tushar Goculdas, Brand Director, Adidas India said “2013 is the year of phenomenal innovations from adidas and we have exploded at the start line with the launch of ‘Energy Boost’— our first generation product created with the groundbreaking technology, BOOST.”
The product which is said to be highly innovative and goes beyond revolutionary midsole technology was launched by Cricketer Suresh Raina and Arun Bharadwaj, India’s first ultra-marathon runner. Energy Boost contains optimal fit, highest energy return and temperature independence.
