- 1 in 4 girls around the world drop out of sport during adolescence, with one of the key reasons cited being fear of leakage whilst on their period
- The new TechFit Period Proof tights use adidas’ Flow Shield Technology to help protect against leaks, giving athletes the confidence to stay in play throughout their cycle
- In partnership with Dr. Georgie Bruinvels of Orreco, adidas has created free lesson plans and resources to improve education and break the taboo
New Delhi, August 16, 2021:Today, adidas unveils its latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when worn with a tampon or pad.
The launch is part of adidas’ roadmap of innovations for this year to serve women better in sport. A first of a kind product offering in the Indian market, to ensure that women are emotionally secure while they play their sport during their menstrual cycle.
adidas collaborated with Dr. Georgie BruinvelsofOrecco to create resources to improve education and break the stigma associated with the menstrual cycle.
adidas found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage .Using these insights, the brand set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection. After over two years of development and rigorous testing carried out at each stage of the journey, key details of the tights are as follows:
TECHFIT PERIOD PROOF TIGHTS: Made with new Adidas Flow Shield Technology, the tights have a set of absorbent layers and a membrane that protects from leakage. It gives confidence during the training while being on period. A wicking layer, absorbing layer, and leak-proof layer work together to provide protection, whilst a bonding frame holds each layer together and keeps the tights in place.
Speaking about the collection, Kim Buerger, Senior Product Manager – Women’s Apparelat adidas, said:“We started designing this collection from the inside, out. We knew it had to be comfortable and breathable, but most importantly, it had to serve its purpose of helping to protect against leakage.
The biggest challenge we faced in bringing the TechFit Period Proof Tights to market was the testing. It was incredibly rigorous and went through several rounds, because we had to be sure our product could deliver. Our ambition with this productis to keep more people in sport by giving them the confidence to train on their period. We’re so proud of what we were able to achieve, and look forward to introducing more product innovation in this space.”
The TechFit Period Proof collection is adidas’ first step in creating performance wear that supports those who menstruate, with more to come down the line.
The collection is available worldwide from Aug 15, 2021 on shop.adidas.co.in and select adidas stores with the price range of – Tights – 4799/- INR & Shorts – 2999/- INRs.
