New Delhi, 3rd July 2023: adidas reveals its latest drop from the all-new Sportswear label, the ZERO. NEGATIVE. ENERGY. (Z.N.E.) collection. https://www.adidas.co.in/sportswear.
A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four-way stretch fabric for maximum comfort. The collection of hoodies, trackpants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday occasions.
Debuted by global superstar and youth icon, Deepika Padukone, the campaign inspires consumers from various walks of life to cut through the clutter and stay ‘In the Moment’. The campaign highlights Deepika’s effortless style as she showcases the key looks of the minimal yet versatile collection which provide distraction-free, stylish comfort. Each look keeps it simple yet stylish and allows for multiple pairings to suit the wearer, no matter the moment.
Campaign Video – https://www.instagram.com/reel/CuL1pieo6PN/?igshid=MzRlODBiNWFlZA==
From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:
- Z.N.E. Premium Full Zip paired with Z.N.E. Premium Pants or Z.N.E. Leggings: Boasting a casual yet coordinated look, the men’s Full Zip hoodie offers an all-round relaxed fit with added shape through its ribbed hem, cuff construction, and high rounded neckline. Maintaining similar design cues, the women’s version instead adopts a batwing aesthetic with added form through its shoulder structure helping to offset its boxy silhouette. Whilst the men’s look matches it with close-to-the-body full-length pants with a tapered cuffed ankle finish, the women’s expression pairs it with soft-to-the-touch leggings, complete with split hem detailing, reduced seaming and a smooth finish
- Premium Overhead Hoodie and Shorts: Mirroring the same material construct as the Full Zip and Pants, the men’s hoodie and short combination gives a fresh look and feel with its pink fusion colorway and clean-cut detailing. Built with a kangaroo pocket and all-round clean seaming, the pullover garment also features an extra high neckline when the hood is up, for added comfort. Similarly, the women’s Overhead Hoodie and Shorts remains understated in detail but still bold in essence owed to its all-white color palette, resembling the men’s look with identical cutlines and stylistic features. The hoodie offers an oversized, boxy aesthetic whilst the shorts bring the pairing together with its split hem detailing and wide leg fit
- Women’s Z.N.E. Tee and Z.N.E. Shorts: Offering a cropped fit, the basic short sleeve tee also boasts a striking pink fusion hue, whilst a contrasting thick ribbed hem and neckline provide added shape. Complete with a bold block color adidas logo on the chest, the tee is paired with matching double-knit shorts, which offer a mid-rise relaxed fitting, elasticated waist and drop back finish for all-round comfort
- Men’s Z.N.E. Premium Polo and Z.N.E. Premium Shorts: Drawing on classic sporty cues, the crisp white polo provides a regular fit, complete with a fold over collar feature and a three-button placket. Subtly elevated through contrasting black detailing, the shirt keeps it no-fuss, offering a smart casual feel when worn with the cozy fit white Z.N.E. shorts.
adidas Sportswear’s Z.N.E. collection is to be available in adidas stores across India and on the brand website www.adidas.co.in starting June 27, 2023.
