Mumbai, November 18, 2024 – Aditya Birla Housing Finance Limited (ABHFL), a fully-owned subsidiary of Aditya Birla Capital Limited, India’s leading, well-diversified financial services company, today unveiled its brand film, “Happy Home Loan Journey.” Built on the company’s core brand philosophy of ‘Happiness,’ the film is a celebration of the joy and emotional fulfilment that comes along with homeownership.
The film goes beyond the traditional process of home loans, delving into the personal and emotional journey of finding and creating a home—where happiness, comfort, and security become a lived reality. The concept of the brand film stems from an in-depth study of customer behaviour, highlighting the common struggles like endless paperwork, search for assistance and real-time updates. ABHFL, through the film, promises a hassle-free experience with “NO Bhaag Daud” for its customers.
The “Happy Home Loan Journey” film showcases key features that embody ABHFL’s brand promise:
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- Express Loan Sanction
- Customized solutions tailored to individual needs
- Unique ‘Track My Loan’ feature
- 100% digital onboarding and doorstep service
Mr. Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance Ltd., said, “At ABHFL, we believe that home is the foundation of the fondest memories, and we strive to make the journey to a dream home a hassle-free experience. Through our brand film, we aim to reflect this emotional depth, demonstrating that our commitment goes beyond financial assistance to truly support our customers as they build their dream home. By placing ‘Happiness’ at the heart of our brand, we are reaffirming our dedication to enriching the lives of those we serve.“
The brand film will be launched across digital and social platforms, ensuring the message resonates with a diverse audience across age groups.
With this new campaign, ABHFL is setting a new standard in housing finance category by committing to a simple and stress-free home loan experience with customer satisfaction and happiness at its core. By embedding ‘Happiness’ into its brand philosophy, ABHFL aspires to be a trusted partner in every customer’s journey to homeownership, ensuring each step brings confidence, comfort, and joy.
