Aditya Birla Sun Life Mutual Fund Launches Investor Education Campaign On ‘Sabse Important Plan (SIP)’

The campaign emphasises on Sabse Important Plan (SIP) for investors to turn their  dreams into reality 

Mumbai, March 24, 2025: Aditya Birla Sun Life AMC Limited (ABSLAMC) was incorporated in the year 1994. Aditya Birla Capital Limited and Sun Life (India) AMC  Investments Inc. are the promoters and major shareholders of the Company. ABSLAMC is  primarily the investment manager of Aditya Birla Sun Life Mutual Fund, a registered trust  under the Indian Trusts Act, 1882. The asset manager has launched their latest investor  education campaign – Sabse Important Plan (SIP).  

Whether it’s starting a café chain or traveling the world — everyone has a dream for  tomorrow. However, dreams require something more than just an intent. They require a  plan. A plan that can help turn dreams and ambitions into reality. 

Bridging this philosophy into reality, ABSLAMC has introduced ‘Sabse Important Plan‘  (SIP), a visually powerful and thought-provoking campaign aimed at emphasizing the  significance of starting an Systematic Investment Plan (SIP). 

The first ad shows Mr. Saini, a regular office goer dreaming about opening a chain of café’s  in “Khayali Pulao” style while the other shows Ms. Simran, a working professional  dreaming about traveling the world in “Hawai Baatein” style. However, in both cases, it  dawns on them that they haven’t done the Sabse Important Plan for their dreams to come  true.  

Commenting on the campaign, A. Balasubramanian, Managing Director & CEO, Aditya  Birla Sun Life AMC Ltd., said, “The current investor education campaign emphasises that  investors should start their Sabse Important Plan (SIP) to make their dreams into reality. It  appeals to the millennials seeking stable, reliable and long-term investment solutions to  achieve major life goals like starting their own business, travel, homeownership, children’s  education and a comfortable retirement along.” 

With a pan-India launch in digital, television, and print media, ‘Sabse Important Plan’ is  not only a campaign but a movement to make systematic investing a way of life. For  although dreams are limitless, a planned future begins with one ‘Sabse Important  Plan’—SIP.