Adobe, formerly known as Adobe Systems Incorporated, is a worldwide computer software firm headquartered in San Jose, California, and incorporated in Delaware. It’s historically specialized in software for the creation and publication of a decent range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and so the Portable Document Format (PDF); and variety of tools primarily for audio-visual content creation, editing, and publishing.
Adobe (Nasdaq: ADBE) today announced the appointment of Anindita Das Veluri as Head of promoting for Adobe India. During this role, Anindita will lead Adobe’s marketing strategy across the Indian market, reporting to Adobe Asia Pacific (APAC) Marketing VP Duncan Egan.
In a career spanning over twenty years, Anindita has held various leadership roles across sales and marketing. She joins Adobe from Deloitte, where she was accountable for building the Adobe alliance & scaling the company’s business in India. Before that, because the India businessman for the Adobe practices at IBM, Anindita was instrumental in expanding Adobe’s footprint across client segments. She also helped IBM Services incubate the “marketing-as-a-service” model and adapt the Digital Marketing services practise for solution selling across industries.
“With her great track record and unique expertise working at the nexus of marketing, technology, business, and creative, Anindita will be a fantastic partner for our fast-growing India company,” said Duncan Egan, Adobe APAC’s Chairman of Marketing. “Thanks to Adobe’s obvious leadership within the increasing Customer Experience Management field, we’ve led the industry in developing best-in-class marketing tactics that encourage corporate success.”Anindita, we believe, will play a key role in sharing Adobe’s marketing journey with Indian firms and facilitating their digital transformation initiatives.”
“In today’s digital economy, businesses recognise that offering next-generation technology to power consumer experiences is mission-critical to their growth, and Adobe is at the forefront of delivering it.” I’m excited to affix Adobe’s exceptional team to grow the company’s strong and constant base of shoppers furthermore as partners in India”, said Anindita Das Veltri, Director – Marketing, Adobe India.
Anindita holds a Post Graduate Diploma in Marketing Management from Times School of selling in capital of India and will be a Graduate in Commerce from chain of Mountains College in Bangalore.
Follow and connect with us on Facebook, LinkedIn & Twitter
