From how we conducted business to the evolution of our consumers, the last two decades have been a period of significant change. The New Normal has arrived. The theme of the ad: tech in 2022 is R.I.S.E. The theme included business challenges and the expansion of the business into new territories. Expanded, the acronym means Responsible, Inclusive, Scalable, and Experiential. The ad: tech 2022 chapter featured over 100 speakers, 36 sessions, 35 sponsors, and over 5000 attendees. The enthralling concluding session with Piyush Pandey – Padma Shri and Chairman of Global Creative and Executive chairman Ogilvy India is sharing his 4-decade-long advertising experience.
Some key sessions on Day 2 included PROGRAMMATIC ADVERTISING AND THE BATTLE FOR THE SOUL OF THE INTERNET by MITCH WATERS, SVP – Southeast Asia, India, Australia & New Zealand, HOW BRANDS CAN ADAPT TO EVOLVING MEDIA CONSUMER TRENDS.
Tejas Apte, Unilever, BUILDING PREMIUM BRAND EXPERIENCE IN AN OMNICHANNEL WORLD, among others.
This chapter had participations from 80+ unique brands and agencies and participation from brands including Arjun Kolady – Spotify Ads, Nitin Pai – Tata Elxsi, Lavin Punjabi – CEO Affinity, Vignesh Narayanan – CEO airtel ads, Aditya Kanthy – CEO & MD DJB Mudra, Samridh Dasgupta – CMO Heads up for Tails, Resha Jain – VP Content Marketing SUGAR among others.
“This year has been exceptional and exciting for us in more than one sense, with all the uncertainty and difficulties,” says Jaswant Singh, Country Head, ad: tech. Post completing a decade of curating ad: tech, we believe the platform is greeted and accepted as a platform of choice for the advertising fraternity. This year we witnessed participation from many new and emerging brands, and all appreciated the content as it is most apt to the new changing world.”
Ad: tech New Delhi hosted 80+ companies across its expo floors, and the range of services stretched across various industry segments, including media, marketing, E-commerce, retail, technology services and products, etc., over the two days. Key sponsors include With DailyHunt, Xapads, IAS, Affinity, Xapads, RTB House, Admattic, Alchemy, Yahoo, Exness, GlobaleMedia, Tracker, Valueleaf, JioAds, and Spotify. Advertising, Meta, Pokkt, mGid, mFilter, adjust, MobavenueTyroo, etc., and official partners ARM Globally, ad: tech brings together a diverse business community!
Follow and connect with us on Facebook, LinkedIn & Twitter
