Delhi, October 23 – Advantage Club, a leading global employee engagement platform, has unveiled an exciting and heartwarming 360-degree marketing campaign – “My Gift. My Choice.” to transform how businesses celebrate Diwali with their employees.
The campaign highlights the importance of choice and flexibility in employee gifting and features a commercial starring Abhay Mahajan. But the TVC is just one facet of this comprehensive campaign. The brand commercial, narrated through an inspiring storyline, captures the essence of the corporate world, employee dedication, and the significance of employees gifting during the festive season.
The film begins with a glimpse into the life of a 30-year-old dedicated corporate employee seated at his desk. Amid his focused hustle, he experiences a heartwarming surprise as he hears “Happy Diwali,” followed by the joyful receipt of a beautifully wrapped gift box. Anticipation builds as he prepares to unveil the gift, leading to an unexpected humorous twist in which he wittily comments on the unpredictability of rewards. Finally, he proudly displays his chosen Diwali gift.
The campaign underscores the significance of offering employees the choice and flexibility to select their Diwali gifts, adding a touch of personalization and appreciation to the corporate celebration. Beyond the TVC, Advantage Club’s Diwali campaign includes an extensive social media blitz, designed to engage audiences and encourage them to offer the “gift of choice” to their employees. Additionally, billboards across the city display eye-catching visuals, inviting the community to join the celebration.
Sourabh Deorah, Co-founder & CEO, Advantage Club expressed excitement about the campaign, stating, “Our aim is to create a memorable Diwali experience for both employers and employees. By allowing employees to choose their gifts, organizations can build deeper engagement with them to make them feel valued and cherished during the festival of lights. Our aim is to bring choice in the entire gifting process.”
The 360 marketing campaign is set to capture audiences’ hearts and revolutionize how organizations engage with their employees during Diwali.
To check out the commercial – https://www.youtube.com/watch?v=6SarMGhuvSc
For more information about Advantage Club and its Diwali campaign, please visit https://www.advantageclub.co
