Domain parking entrepreneur Lavin Punjabi, President, and CEO of Affinity Global Inc. have emerged as one of the most successful players in the ad-tech industry.
Affinity, founded in 2006, has revolutionized the way that people advertise on the internet. As an overview of the ad-tech industry and its future, Lavin Punjabi also explains what makes the company different from its competitors.
The business units centered on ad-tech: mCanvas, VeVe, SitePlug, YieldSolutions, and AdOpsOne.
Affinity has an ad server for the search syndication process since without it they can’t claim to be an ad-tech provider. Second, user experience is a crucial pillar, since it is the main factor that impacts audience engagement.
Affinity turns advertisements into an enjoyable experience. Transparency, user-friendliness, and privacy protection are all aspects of our business that set us apart. They are trying to create an ad-tech company that respects users’ privacy, which is unusual.
Affinity has seen a 100 percent increase in business from last year to this year. Currently, they assist brands in completing billion-dollar transactions. They work with more than 1,500 unique brands around the world, and the value they receive from advertising drives billion-dollar transactions.
Advertisers address these issues by making their ads native in apps, and they don’t appear as ads. Several ad blockers are available for mobile web but not for mobile apps. The majority of these apps can’t block advertisements on popular social networks. In his opinion, the percentage of Indians who use ad blockers isn’t that high.
Furthermore, ad-blockers are a farce because they demonstrate to the users that they will block unwanted ads while showing them advertisements. He states that advertisers and marketers no longer have to worry about adblocking.
Affinity has worked with several handset manufacturers, and they’re all very open and honest. The bot issue is present in the web browser. The measurement tools have become more transparent, and third-party platforms have been given access to them. The measurement system can’t be rigged because they are self-contained organizations, and they track traffic and analyze it to figure out where it comes from. You can’t rig the system.
The entire campaign is monitored by a third-party agency, leaving no room for error or manipulation on the part of the publisher or advertiser. Data falsification is a thing of the past, and new technology has made the entire process more transparent.
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