AdYogi has become the event partner of Shopify for the Merchant Accelerator Program 2022. The program is a three-day online event that will serve as a first-of-its-kind mentoring launchpad for Direct-to-customer (D2C) businesses to adopt the technological tools and start selling their products online, adeptly and efficiently.
The event will have 13 sessions which are set to support and help merchants upscale their businesses in the upcoming festival season. The program is open to invited merchants, who will be educated on various digital sales topics such as web development, operations, and marketing.
The program will have mentors cover every aspect of e-commerce for the D2C segment, from skilfully generating online sales to delivering products to the end customers. Skills and in-depth knowledge will be imparted to all participants on subjects like online store diagnosis, content optimization, inventory management, delivery, returns, social media and email marketing, etc. This event is free-of-cost but invite-only.
The first day of the event will focus on the topics of communication, supply-chain challenges, website responsiveness, important marketing metrics for profit, and using Shopify for automation. The second day includes learning how to use the mobile app for the Shopify e-commerce store, learning about WhatsApp communication in sales, search engine discoverability, enhancing website conversion rate, devising discounts, deciding marketing budgets for Google and Meta, and setting an overall marketing calendar with creatives.
On the last day, the program will provide in-depth insights on Google and Meta platforms (including how to determine which platform to choose), app push notifications to acquire and retain customers, and information on Shopify Plus enterprise program functionality.
Merchants will learn from the leading industry experts to level up their marketing performance.
The following is the list of speakers who will be sharing their insights and knowledge during this program:
Siddhant Rana, Market Development Lead at Shopify.
Jagan Praveen, Senior Business Development Manager at Shopify.
Shayna Arora, Senior Agency Partner Manager at Shopify.
Anshuman Jain, Senior Agency Partner Manager at Shopify.
Nisha Laxminarayan, Senior Merchant Success Manager at Shopify.
Narayan Ramachandran, Partner Solutions Engineer at Shopify.
Sindoora Iyer, Content Manager at Shopify.
Ankush Aggarwal, Co-founder at AdYogi.
Abhishek Modi, Founder of Mojito Labs.
Arjun V, CEO and Co-founder at Zoko – Better Business on WhatsApp.
Saleeh, CEO and Co-founder at Appmaker.
Lakshdeep Rajput, Founder and CEO at SearchTap.
Sachi Dalmia, Partnerships Lead at Push Owl.
Ananth Jayarajan, Senior Technical Partner Manager at Shopify.
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