Affiliate marketing will create more revenue with emerging trends and new opportunities. Retailers are focusing mainly on increasing affiliate values rather than maintaining volume. Affiliates will try to develop their brands by keeping closer relationships with advertisers. One of the major affiliate marketing trends in 2013 will be the increased usage of e-commerce. According to the opinion of marketing experts, more usage of e-commerce space will bring difficulties to many retailers.
The performance of mobile marketing is explicable. They are taking advantage of customers’ constant connection with the device. The emergence of Smartphones and Tablets has actually fueled the economic growth. The previous year’s trend, personalized advertising seems to persist in 2013 as well. The brands are improving their services by way of performance marketing and it has become an affiliate marketing trend.
The marketing analysts points out the diminishing popularity of performance marketing and suggests that success of the industry lies on transition ability. New solutions become necessary to support affiliate tracking models while considering the increased importance of mobile. Online sellers cannot stand without affiliate marketing.
The affiliate marketing trends will mainly concentrate on introducing cutting edge technologies in order to attract quality affiliate partners. With the increase in mobile channels, affiliates will also develop specific mobile activities. Apart from all this entrepreneurs would be spending huge efforts to attract existing customers by way of loyalty marketing. The power remains with affiliate marketing because of the growth of new brands.
As per certain survey reports more than 90% advertisers recommends affiliate marketing. The digital marketing world is attracted towards the new affiliate marketing trends. The coming years will show the growth of this marketing sector. The power of this particular medium has been identified and accepted by many product owners.
The low risk factors and affordability of affiliate marketing can be considered as some of the major reasons for its wide acceptability. The success of affiliate marketing in future would depend upon utilization of opportunities related to data, analytics and tracking along with monitoring of key performance indicators.
