Affle could be a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to reinforce returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising across globally connected devices. A number of Affle’s leading platforms include – Appnext, Jampp, MAAS, mDMP, mediasmart, mTraction Enterprise, RevX, and Vizury.
Affle (India) Limited completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is that the Singapore-based promoter for Affle (India) Limited and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.
The Infocomm Media Development Authority of Singapore has awarded Affle International Pte. Ltd. (“Affle”), a wholly-owned Singapore subsidiary of Affle (India) Limited, the info Protection Trustmark (DPTM) Certification for three years (IMDA). This was a result of the stringent evaluation of varied aspects of the corporate by TÜV SÜD PSB, an independent assessment body appointed by IMDA, and final approval by IMDA.
The Data Protection Trustmark (DPTM) may be a voluntary enterprise-wide certification supported Singapore’s Personal Data Protection Act (PDPA) and international best practices, for organizations to demonstrate accountable data protection practices, validate their data protection regime, and accommodates the Act. The framework includes reasonable collection, use, and disclosure of information, appropriate measures for defense, retention, and disposal of knowledge, and lots of more aspects.
Commenting on the event, Anuj Khanna Sohum, the MD and CEO of Affle said “It may be a significant validation of our Affle2.0 strategy powered best-in-class processes that go much beyond tech innovation towards the very best levels of knowledge security, business integrity, scalability, and sustainability. We at Affle place a great emphasis on user privacy and data protection at every stage of the engagement lifecycle, and this certification places us among a limited group of firms who have achieved DPTM status. It improves our customers’ trust, expands our strategic moat, promotes growth, and strengthens our worldwide market position. We thank IMDA for his or her continued support.”
Commenting on the event, Charles Yong, Chief Architect and Technology Officer of Affle said “Digital marketing & data technologies globally are undergoing extensive privacy shifts. As more deep technologies emerge, data privacy is going to be the underpinning factor to thrive during this new environment. We keep the consumers’ interest and privacy concerns central to our innovation and are proud to be featured as a DPTM-certified company. we are going to still focus our endeavors on customer-centric technologies that have strategic differentiation and global appeal while following the best levels of knowledge security and privacy standards.”
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