The brand now aims at removing plastic from your home and personal care products.
Mumbai, October 8, 2022: ECOSAC, a leading brand of eco-friendly shopping bags, launches ‘Ecopath’ to lead India into a sustainable way of life. As the name suggests, the brand envisages calling upon citizens to adopt the ‘Eco-path’ for life; calling the eco-conscious citizens dedicated and committed to following the path as ‘Ecopaths’ (to be read as ‘Eco-paeths’ in this context). While 175 countries resolve to end plastic pollution at the UN environment assembly, Ecosac puts its best foot forward to join the global mission, adding a wide range of eco-friendly consumer products under Ecopath.
As per a study, 60% of all consumer products majorly contribute to the global carbon footprint. To aid this concern, Ecopath offers eco-friendly alternatives for daily use consumer products to ‘Ecopaths’, who believe in the concept of environmentalism. These products made using responsibly sourced natural and biodegradable raw materials range from coir dishwashing scrub pads, paper stem cotton buds, wooden toothbrushes, tongue cleaners, wooden combs, bamboo straws, wooden shaving brushes, and razors to compostable garbage bags named Kachra sack (which are widely available in all major supermarkets).
“We make the world a more dangerous place every single day, ignoring the harm being done to our planet with our appetite for single-use plastic”, says Anil Chowta, Founder and CEO of ECOSAC. Anil Founded ECOSAC in 2016, intrigued about the growing amount of plastic bags being thrown on the side of highways and into local water bodies.
The concept of Ecopath entails adopting sustainability over consumerism and making conscious choices for living. “Our prime focus as a brand is on the concept of ‘reuse’. Our hon. Prime Minister Narendra Modi’s vision of attaining net zero carbon footprint by 2070, coupled with the global agenda of ending single-use plastic pollution gives a great impetus to our pursuit of providing sustainable solutions as an eco-friendly brand”, adds Anil.
In spite of the growing menace of single-use plastic and other single-use products, there is a higher level of awareness amongst consumers. “The modern-day market is turning eco-conscious, rather than price sensitive. With Ecopath, we aim at curating quality sustainable solutions for day-to-day needs at an affordable price. We shall be adding 200 new products to our existing range, thereby creating an Eco-path for our patrons, one product at a time”, he adds.
“We not only want to make sustainable products in more categories in the consumer goods space. But more critically, make our customers stakeholders of sustainable living”, says Ashwath Chowta, Co-Founder, Ecopath, who has been conducting awareness campaigns with the youth at the grassroot level.
With presence in 10,000 retail outlets across the country, the brand is now spreading its wings through premium quality products made available in modern trade, regional modern trade, general trade, e-commerce, exports and institutional sales. Currently, their products are available in supermarkets across India as well as GCC (Gulf Cooperation Council) countries.
Since its inception, ECOSAC has been emphasizing environmentalism through campaigns like #37forEcosac which made news for engaging citizens to go eco-friendly by exchanging plastic at home with ECOSAC bags that are washable, reusable, and durable as the best alternative to plastic bags. Also, in the year 2018, they introduced Kachra Sack compostable garbage bags to replace the hazardous plastic garbage bags sold widely across the streets. Interestingly, during the pandemic, the brand adopted the D2C model for its distribution. These bags were made available to consumers at their doorstep through home deliveries and awareness campaigns in societies by the brand.
