~ Through its consumer survey report titled ‘The CineFiles’, BookMyShow decoded
India’s favourite entertainment choice – Movies on the Big Screen ~
~ The CineFiles revealed 90% respondents’ pick the latest movie release in the theatre, as their go-to option for out-of-home leisure experiences while 63% have movies on their mind at least
once every fortnight! ~
National, October 12th 2023: In a testament to the enduring love affair between Indian audiences and the silver screen, BookMyShow, India’s leading entertainment destination launched its latest report titled ‘The CineFiles’, decoding India’s favourite entertainment choice – ‘Movies on the Big Screen’.
Capturing the pulse on India’s cinema-watching habits ahead of this National Cinema Day, age and geographies no bar, the report revealed that 98% Indians believe cinematic magic can only be brought alive on the big screen with a third of them attributing it to certain directors, themes, VFX amongst others. Infact, 90% respondents’ usual go-to option for out-of-home experiences is catching the latest movie release in the theatre amongst other leisure activities such as shopping, live gigs, adventure outings and more, further reiterating that the big screen theatre experience continues to be a mainstay in the cultural fabric of India. With 63% having movies on their mind at least once every fortnight, it is certain that the cinematic experience is the choicest form of entertainment for cinephiles across the length and breadth of the country, with the younger GenZ and Millennial cohorts thinking of the big screen experience for their movie watching outing every week!
Shedding light on the remarkable resurgence of the Indian cinema industry, The CineFiles, a consumer survey report by BookMyShow, unveiled that the magic of the big screen continues to captivate hearts. Through a survey rolled out to BookMyShow’s extensive, transacting consumer base across 650 cities and towns in India, The CineFiles captures an insight into the mind of the entertainment-loving Indian audience, bringing the spotlight on the excellent recovery and resilience of the Indian Movie-Entertainment Industry, witnessed in the past two years. The survey respondents comprised a mix of 41% GenZ along with 59% Millennial and GenX audiences going gaga about movies and their magic in this survey.
Commenting on the launch of BookMyShow’s report The CineFiles, Ashish Saksena, COO – Cinemas, BookMyShow, said, “The enduring love for movies over the years remains unshaken. First day, first shows continue as a sacred tradition for many fans, inspiring cheers, whistles and endless applause at the sight of beloved stars on the big screen. The resounding response to ‘The CineFiles’ survey at BookMyShow reaffirms the enduring allure of the big screen movie experience in India. The film industry’s tenacity and adaptability shine through its continual evolution. As an enabler to this world of movies on the big screen, it brings us immense joy to engage with and cater to both a burgeoning younger audience and devoted fans across generations, united in their love for this timeless for this timeless form of entertainment.”
Indian cinephiles also happen to be quite the planners with 74% keeping an eye out for movies that resonate with them and plan ahead, atleast 3 days in advance, while 26% still prefer a spontaneous dash to the latest flick. Infact, 74% Indian cinephiles are extremely particular about getting a seat of their choice when watching a movie in the theatre and therefore plan ahead while booking tickets.
The key determinants for choosing to step out for a movie experience on the big screen for these consumers remain the storyline, the cast and director, reviews and ratings and the trailer’s impact on them. 43% Mumbaikars choose Storyline as the most critical trigger for them to catch a movie in a theatre, significantly higher than other cities. 38% Delhi-ites rank reviews and ratings highest to determine and decide the film to watch on the big screen. For 32% Bengaluru-eans, the director helming the movie is the most important factor in their decision to watch a movie on the silver screen rather than the movie being a blockbuster release or its trailer previews which are of significantly lower importance. The decision made by the Janta continues to determine that ‘Content is King’.
The first day, first show mania makes a comeback just like the good ol’ times across the board with 35% GenZs, in particular, preferring that show! Could it be the ultimate FOMO and a sea of unwanted spoilers or simply the sheer excitement? 36% GenZ and Millennial audiences each opt to watch a movie on the big screen to find an escape from stress and responsibilities, disconnect from reality and fully engage in the immersive experience! Seasoned GenX cinephiles on the other hand, give a high importance to the cast of the movie and recommendations from family and friends before going ahead for the cinematic ride!
The incorporation of cutting-edge technologies and immersive cinematic experiences has further heightened the magic of the big screen. Advanced sound systems, state-of-the-art visual effects and larger-than-life screens continue to transport audiences into captivating worlds. This has further translated into the survey, with 74% respondents opting to watch a movie in the theatre for the immersive larger screen and high audio quality experience. 40% respondents almost always opt for premium screens like IMAX, 4DX, Director’s Cut, Insignia and so on. 92% respondents who have experienced an immersive format in premium theatre experiences make that choice based on certain factors such as blockbuster movies, big-budget films with impressive visuals and effects, Action movies, Sci-Fi and Fantasy movies or movies in 3D, 4D formats. 35% believe language and genre are no bar for the grand, premium out-of-home cinematic experience.
From epic blockbusters that transport viewers to fantastical realms to thought-provoking indie films that challenge conventional narratives, the Indian film industry continues to entertain audiences with a wide spectrum of tastes and preferences. Beyond recovery and showcasing a favourable sentiment, the love for theatres, the charm of the silver screen and the fresh tub of popcorn continue to hold a special place in the hearts of Indian audiences. As the curtains rise on this new era, the Indian movie landscape witnesses a new generation of audiences experiencing the magic on the big screen and remains poised for even greater heights. With an array of captivating films on the horizon, audiences can look forward to a continued enchantment with the magic of cinema.
Ahead of National Cinema Day, here’s a detailed look at ‘The CineFiles’, a consumer survey report by BookMyShow capturing the pulse of India’s big screen movie-watching habits.
